Because we need another 5 home makeover videos before one mildly informative one.
It's crazy how much time they waste scripting and sanitizing a super easy video concept. "Spend $5k on tech stuff to upgrade your shitty Canadian apartment", can pretty easily be edited to be interesting/funny, but they overproduce it and end up sucking the soul out most of the time now.
1) Staff lottery to get chosen
2) Initial idea that was submitted is modified by a writer, anything from a simple punch-up to a complete rethink
3) Rounds of back-and-forth editing with Linus and/or the writer's manager
4) Logistics has to source the products ordered, and where possible backfill with similar items LTT already has in their warehouse
5) Products are staged and end up sitting for months in a "to-film" queue, sometimes the recipient is given permission to use them, sometimes not
6) Filming day, everything is re-boxed so Linus can do the install, on-camera exchanges are awkward when there's someone who isn't used to reading from a teleprompter and there's general awkwardness having a team of people filming in your tiny apartment
7) Spend another month+ in the editing queue, which is longer to also produce the "uncut" version that will be behind their Floatplane paywall
They're a mixed bag, generally worse now than when they started. Some of the competent staff can still make them interesting, but not always.
