International solidarity. With this, and with all the brands declaring that black lives do indeed matter, I think we know what "the right side of history" - as the SJWs say - is.
Once big business is on your side, and the rest of the world is appalled enough to do something like this, the die has probably been cast. The cause is going the way of gay marriage.
Maybe, but there is one important X-factor in all this that keeps me from going full-on black pilled doomer just yet.
Trump and the DOJ designated the Antifa movement as an international terrorist movement on Sunday, with all the financial crackdowns that would entail.
Rate me optimistic all you want, but this could actually be a big deal. It's an open secret that BLM and Antifa are heavily interlinked as movements and both are financially involved with the DSA and similar organizations for the most part, even if they are decentralized movements.
A lot of these major corporations back BLM and groups like the DSA for virtue signalling and a fear of being cancelled or winding up on the "wrong side of history" in the eyes of the woke mob but the DOJ's declarations on Antifa is a Rubicon moment
The Left's going all in on this and hoping they can win because it's now or never for their cause, and if they lose, it's game over.
The corporations are likely going all in due to a mix of fear and coercion, force of habit because of the past decade or so's cultural landscape, and because the turbo lefties in these companies want to use the power and influence of the corporate brands to try and get Trump and the DOJ to back down. I'd wager a lot of them think Trump is bluffing and they're acting all at once to endorse BLM so they can put on the show of a united front and hope Trump and Barr are just bluffing and so the hordes won't go after them once it ends.
If Trump calls their bluff and uses these counter-terrorism measures to freeze the funding of the activist groups and anyone who colludes with them, expect the corporations to start issuing a lot of vague retraction statements to cover their asses and throw BLM and Antifa to the wolves.
This is all very new and fresh in everyone's minds right now, so we'll have a clearer picture of what will happen next within the next few days or weeks.
If the Left wins their ongoing violent coup attempt, the corporations will continue to back them and BLM really will be the next "LGBT Rights" as the cause du jour, but if Trump and the DOJ drop the hammer at the right time, it will all fall apart once accounts and assets start getting frozen and major busts of Antifa figures start happening and people involved in BLM protests and the DSA get implicated.
Again, this is the point of no return for both sides.