When did "Eternal September" start? Was it in the '00s, or was it even further back in the days of Usenet in the 1990s?
AOL enabled USENET access in the spring of 1994, ergo
the Eternal September is 1993's.
But a generalized concept of Septembering can happen to anything and can happen repeatedly.
Though "smartphones" had existed for a many years, as 3G began rolling out in the first half of the '00, the planning for "Web 2.0" began in 2004, mobile internet users were still not really a thing until LTE/4G rollout started in 2008-2010, All that together meant a new and different type of user flooded the internet in the early 2010s.
Relatedly, landline phones were not (and are not) common in India. It peaked with less than 5% market penetration. It peaked in 2004 and has dwindled to less than 1%. Most people use wireless/mobile phones. This also meant less than 5% of India had in-home internet.
4G launched in India in 2012. The pre-existing mobile phone customer base was
already well over half a billion. And basically all of them got private/personal 24/7 internet access
for the first time over the next few years.
This is,
I'm sure purely coincidentally, around the time when the concept of "enshittification" is first expressed, but, regardless, there are abundant reasons the word for it is evolving into "enjeetification".
Not as many Indians learn foreign languages as learn English (around 10%, which in absolute number terms is equal to about half the population of the United States or 4-5x the population of Canadians), so the enjeetification of the, say, Russian-language internet is not as severe.
Septembering has also become a deliberate tactic of community disruption and should probably be included in the guides that teach about forum sliding, consensus cracking, topic dilution, etc.
You'll see it when a site, platform, or public group is misrepresented in mass media.
E.g., Reddit has never recovered from the infestation that began after Project Panda got Anderson Cooper to present it, on CNN, as a great place for pedophiles to hang out and exchange child pornography. 2011.
4chan has never recovered from the 2016 election.
Kiwi Farms still has a bunch of mentally ill men in wigs phonebooking each other (and complaining elsewhere about being phonebooked).
The current iteration of The Tea Party was started by MoveOn.org as a protest against the
Forever War GWoT, but after it picked up some populist outrage about the banking system collapse and subsequent bail-outs, got turned into a retarded Republican thing by Rush Limbaugh talking about it as a retarded Republican thing and a bunch of Republican showing up to talk about retarded things. Occupy Wall Street tried to continue carrying that flag, but got turned into a retarded Democrat thing by the NY Post.
GamerGate and the August 28th "Gamers Are Dead" articles defending the sexpests.
Richard Spencer appearing on several news networks to talk about how he coined the term "Alt-Right", so the collection of online discussions that was accreting under that label was suddenly associated with some dumbshit nobody, and had to deal with the influx of dumb shit due to him being given a platform.
#MeToo being co-opted to cover for the take down of Miramax.
Burn Loot Murder being given a pretense of legitimacy.
Gandhi being raised to prominence to sideline Ghadar and Jugantar.
MLK being raise to prominence to sideline the Black Panthers.
Et cetera.
