Sony hate thread

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Herman Hulst new CEO and Hideaki Nishino a new CEO as well.

New Leadership Structure Formed at Sony Interactive Entertainment​

Hideaki Nishino Appointed CEO, Platform Business Group; Hermen Hulst Appointed CEO, Studio Business Group. New Leadership Structure Establishes Commitment for Sustainable Growth.​


San Mateo, Calif., May 13, 2024 – Sony Group Corporation and Sony Interactive Entertainment (SIE), the company behind PlayStation, today announced the new leadership structure of SIE. Effective June 1, 2024, Hideaki Nishino will be appointed CEO of SIE’s Platform Business Group, and Hermen Hulst will be appointed CEO of SIE’s Studio Business Group. Hiroki Totoki, who has been serving as interim CEO of SIE, will serve as Chairman of SIE in addition to his role as President, COO and CFO of Sony Group Corporation. Nishino and Hulst will report to Totoki and intend to collaborate closely to strengthen each core business while maximizing synergies at SIE.

“Sony Interactive Entertainment is a dynamic and growing business that delivers incredible entertainment experiences through the connection of content and technology. These two leaders will have clear responsibilities and will manage strategic direction to ensure the focus remains on deepening engagement with existing PlayStation users and expanding experiences to new audiences,” said Hiroki Totoki, Interim CEO, Sony Interactive Entertainment, President, COO and CFO, Sony Group Corporation.

Nishino is currently SVP, Platform Experience Group, and leads the team responsible for developing the experiences and technology within PlayStation products and services. The Platform Experience Group pushes the boundaries of play in many ways, including the innovations in PlayStation 5, the immersiveness of PlayStation VR2, and connecting millions of people on PlayStation Network. In his new capacity as CEO of the Platform Business Group, Nishino will continue to be responsible for technology, products, services, and platform experience. He will also oversee third party publisher and developer relations and commercial operations, including sales and marketing of hardware, services, and peripherals.

“We will continue to connect players and creators through world-class products, services, and technology. We always strive to grow our community even bigger with innovation in every area at Sony Interactive Entertainment,” said Hideaki Nishino, SVP, Platform Experience Group. “I am honored to be appointed such an important role alongside Hermen. By working more closely together, we will be positioned to build incredible experiences for an ever-expanding audience now and in the future.”

Hulst is currently serving as SVP and Head of PlayStation Studios, and responsible for developing content across many devices including PlayStation consoles and PCs and bringing video game IP to new mediums such as film and television through PlayStation Productions. The PlayStation Productions team is working on several game adaptations and developed the Emmy award winning television series, “The Last of Us,” an adaptation from an award winning game. In his new role as CEO of the Studio Business Group, Hulst will be responsible for the development, publishing, and business operations of SIE’s first party-content.

“I am thrilled to lead the studio business group and continue to build on our success with PlayStation 5, while preparing for the future,” said Hermen Hulst, SVP, Head of PlayStation Studios. “The video game industry is one of the largest entertainment industries in the world and has been built on the marriage of content and technology, and I look forward to continuing to push the boundaries of play and entertainment.”

These two leaders will have clear responsibilities and will manage strategic direction to ensure the focus remains on deepening engagement with existing PlayStation users and expanding experiences to new audiences,”
New audiences always means bad things.
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Let's hope this means they support VR2 more. Fuck the haters, I like that piece of kit and the controller are 10/10.
 
you should have brought up Games for Windows Live.
pretty much did with the "paying for your own internet"

Again, you make it sound like Sony is smart enough to realize this. With the economy as it is and even the state of the industry as is, they're in such a way that they're too large to survive. They will try to get blood from rocks. I mean, Microsoft might still beat them to the punch, but they're kind of floundering in a different direction right now.
that's what I mean with HURR sony post. please explain to me how this is supposed to work? you have to sub ps+ so you can play helldivers and GOT? what do you expect to happen? and even if they do, then what?
sony literally can not do what people are doomposting about because they don't own the platform. how would sony prevent you from playing something else? how would sony get money from you lets say playing halo? what great games does sony have people just HAVE to play that could force ps+ (remember this thread likes to circlejerk sony has no games, and if they do they are all shit)?
never mind people still can decide to not opt-in if they don't see the value, just like plenty of people don't have ps+ even on playstation. and "give us money each month to play our game" is hardly anything new, otherwise people should have started shitting themselves 20+ years ago when WoW demanded you to pay 12 bucks per month to access ONE game. the only thing sony can do is putting their games behind a subscription service, that's literally it. and given that helldivers 2 is a fucking outlier, not the norm, you honestly believe people will throw a fit or even care if they put last of use 2 behind a sub? meaning you can sub for a month, finish it and then forget it instead of paying $70+ for a full copy like people already do on frigging gamepass?

that's why "sony is coming for your internet!!!" posts are literally fucking youtube dramatuber tier. what probably annoys me the most is that you're usually are smarter than that, we shouldn't have this discussion in the first place.

the problem is you fall for the fallacy that CEOs are literal potatoes, not basing decisions on different factors than the average end-user. as much as we laugh about sony the reason it happened in the first place because it make sense from their perspective. focusing on high blockbuster? high investment, bigger return. PSN in helldivers? was a contractual agreement arrowhead fucked up. companies don't make decisions based on the CEO's bowel movement, it has to make sense for the company somewhere.

this is not meant as defense of sony or any other corporation, but irrationally claiming "this is their plan" when there is zero logical reason nor ability simply doesn't work that way. instead they'll close more studios, consolidate, sell off stuff and try to find a new money maker, just like every company.

Herman Hulst new CEO
isn't that the horizon-cuck? expect more aloy in everything :story:

Let's hope this means they support VR2 more. Fuck the haters, I like that piece of kit and the controller are 10/10.
that would cost money sony most likely isn't willing to spend, not even the zucc could make it work. even with investment the chance of accidentally tripping over a killer app are slim to none.
more likely they just cut their loses and move on, pretty much else everyone already did sadly.
 
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I'm really curious why it seems the industry is suddenly struggling now as oppposed to just a few years ago when they struggled to get any games out.
 
that would cost money sony most likely isn't willing to spend, not even the zucc could make it work. even with investment the chance of accidentally tripping over a killer app are slim to none.
more likely they just cut their loses and move on, pretty much else everyone already did sadly.
VR is a game changer, especially for FPS and, if done correctly, RTS and Isometric games.
I played Pavlov when VR2 launched and it was the first time in forever that skill, real-world skill, was required to be good at a game. The manual reloading, peaking around corners, blindfiring from cover, it was all sensational.

Sony should have forced a Destiny VR2 mode, remade or released a new Killzone with VR2 and really pushed the device. It should have paid off streamers to stream with the headset on to show how 'cool'/interactive it can be, and just how much fun VR is.

Sony are retarded though, so they let this amazing device slip through their fingers. Though their problems are seperate to Zuck, who's a voyeur who only wanted VR to perv on people, and Apple, who are fucking insane if they think people want to buy a $3500 headset with a two-hour battery life while looking like a twat.
They got the guy from Guerrilla (Horizon series) to be in charge of their first party-content, what in the fuck?
The guy who has released no fucking games and pushed for GaaS and multiplayer shit which never came to fruition.
I'm really curious why it seems the industry is suddenly struggling now as oppposed to just a few years ago when they struggled to get any games out.
The chickens have come home to roost. All we are seeing now, is what we would have seen if not for the covid lockdowns and what we're seeing is fad fatigue.
The casuals and Wii-grannies have moved on. The nu-casuals (who picked the hobby up during covid) have long moved on. Everyone is getting their dopamine for free from tiktok and by their millions.
The one-two punch was launching hardware that was way too fucking expensive on launch, then increasing the price of hardware, software and mandatory subs, while releasing no fucking games.

Fifa isn't Fifa anymore. The fortnite kiddies are now teens and have better things to do, wii Granny is dead, the casuals and nu-casuals are on mobile and the hardcore games, hobbiest and enthusiasts, have either given up completely or moved to PC.

Look at the replies on this thread, the Xbox thread and the unpopular opinion thread, everyone says there's no fucking reason to own a console, let alone one with no fucking games, selling at £450, 4 years into the fucking generation. Any other company during any other gen would have been laughed out of the market by now. The only reason Sony and Microsoft haven't, is because they're both doing equally shit.
 
VR is a game changer, especially for FPS and, if done correctly
The main problem with VR is the bulky headsets and need for a dedicated space. Especially when dealing with the cables for it all. Personally I wish more companies invested into AR (Alternative Reality) rather than VR. Pokemon Go is a fantastic example showing what AR can do better than VR, firstly by eliminating the need for the bulky headset by using your phone and having the environment around you being used to bring the Pokemon into the world rather than needing the dedicated space. The catch screen set to AR mode would place the Pokemon in the space where you're pointing the camera and or around, it can be in the general proximity so you'd have to look for the Pokemon through the phone. VR is cool but if you wear glasses you'll just make you vision worse and they don't fit with the headset.
Sony are retarded though, so they let this amazing device slip through their fingers
Sony letting a good thing go to waste is par for the course tbh
 
I'm really curious why it seems the industry is suddenly struggling now as oppposed to just a few years ago when they struggled to get any games out.
Because nobody seems to be buying games.

No matter how many retards buy consoles, it doesn't really mean a whole lot if all they are using it for is watching Youtubers and Twitchers play games instead of buying and playing the games themselves.

It certainly doesn't help that these dipshits can't seem to produce anything in less than 6 years for less than half a billion dollars cause they're so fucking worried about getting the "cinematic experience" with pointless 4K graphics and motion capture.
 
The main problem with VR is the bulky headsets and need for a dedicated space. Especially when dealing with the cables for it all. Personally I wish more companies invested into AR (Alternative Reality) rather than VR. Pokemon Go is a fantastic example showing what AR can do better than VR, firstly by eliminating the need for the bulky headset by using your phone and having the environment around you being used to bring the Pokemon into the world rather than needing the dedicated space. The catch screen set to AR mode would place the Pokemon in the space where you're pointing the camera and or around, it can be in the general proximity so you'd have to look for the Pokemon through the phone. VR is cool but if you wear glasses you'll just make you vision worse and they don't fit with the headset.
AR is like communism, on paper it works well, but in reality it's fucking retarded. Not to mention walking around with a phone in modern day nigbastian/islamistan isn't a good idea.
Sony letting a good thing go to waste is par for the course tbh
Too true. RIP Vita.
 
AR is like communism, on paper it works well, but in reality it's fucking retarded. Not to mention walking around with a phone in modern day nigbastian/islamistan isn't a good idea.
I see the tech moving away from phones and going into glasses, you can make them look exactly the same as a normal pair but from your POV you got an AR world but yeah nigs gonna nog.
 
The main problem with VR is the bulky headsets and need for a dedicated space. Especially when dealing with the cables for it all. Personally I wish more companies invested into AR (Alternative Reality) rather than VR. Pokemon Go is a fantastic example showing what AR can do better than VR, firstly by eliminating the need for the bulky headset by using your phone and having the environment around you being used to bring the Pokemon into the world rather than needing the dedicated space. The catch screen set to AR mode would place the Pokemon in the space where you're pointing the camera and or around, it can be in the general proximity so you'd have to look for the Pokemon through the phone. VR is cool but if you wear glasses you'll just make you vision worse and they don't fit with the headset.

Sony letting a good thing go to waste is par for the course tbh

I have an Index and let me say that the bulk/heat will work itself out as the tech progresses... the real problem is traversal. Shit will make people sick AF if it's not fixed room-scale. My kids seem to do better with it (although they mostly do room-scale stuff with slight traversal) so maybe it's just too late for me. People seem to think that frame rates/resolution are going to solve traversal but they will just make the hallucinatory effect more convincing (read sickening) for your brain.

I bought it to play racing games and I can maybe hold my lunch in for a few laps before I need to sit on the couch with a fan in my face for an hour. I worked my way up to a peak of 45 minutes or so playing Pavlov, or maybe 2 hours in Alyx before the barfies become unbearable (and I have to march in place like an idiot to convince my brain I am walking).

Shit is fun for parties (I love throwing people into Super Hot) and all the kids love it, I play the occasional novelty game but I never come off work and go "Time to sweat in my headset and get carsick!" I just boot up some regular old shooter on my regular old monitor.
 
It's a real shame these big companies (Sony especially, though Microsoft are right there with them) are so allergic to trying "AA" games. Imagine if they took just one of their studios, split them into smaller groups, and took that crazy-ass half-billion AAA budget and split it across ten teams making ten different games. Each would need to sell less than a million copies to recoup costs (assuming a $60 or $70 sale price), or 1.25 million if you go for a $40 price point. Fifty million is still a huge budget for a smaller team, so you should be able to hit a decent quality mark (with a competent team, anyway).

Assume that a couple of them flop horribly, one is a runaway hit, and the rest just barely break even. They'd undoubtedly be in the black from that and would only take about 15 million sales across 10 games to get there, as compared to needing 20+ million for a single AAA game just to begin turning a profit.

It'd give them more titles to plop on their consoles, let them experiment more on different game ideas, and people would probably look at it more favorably than just "oh, it's the one game Sony will release in 3 years."

Meh. Let 'em crash if they can't figure this out.
 
It's a real shame these big companies (Sony especially, though Microsoft are right there with them) are so allergic to trying "AA" games.
I've probably said it already a dozen times, but I honestly find it baffling that publishers try to start new franchises as AAA games right off the bat.

Most, if not all, of the biggest video game IP's didn't start off as AAA. You'd think you'd want to gain an actual fanbase and know something is somewhat popular or in demand before pumping hundreds of millions of dollars into it.

I just keep thinking back to Watchdogs and how the collectors edition of the first game called some piece of clothing Aiden wore "iconic" even though it was a brand new IP with absolutely no fucking fanbase. Lo and behold look what happened with that franchise...
 
They got the guy from Guerrilla (Horizon series) to be in charge of their first party-content, what in the fuck?
It's also been told that Herman Hulst was largely in favor to sabotage the previous headquarters of Playstation in Tokyo (including Japan Studio) and impose the content guidelines on Japanese third-parties years ago. Whether David Jaffe and his source are trustworthy on this info piece, Americans in the vidya industry having a deep hostility towards the Japanese isn't something unheard of either.

Edit: My bad about not knowing Hulst was actually Dutch
 
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It's a real shame these big companies (Sony especially, though Microsoft are right there with them) are so allergic to trying "AA" games. Imagine if they took just one of their studios, split them into smaller groups, and took that crazy-ass half-billion AAA budget and split it across ten teams making ten different games. Each would need to sell less than a million copies to recoup costs (assuming a $60 or $70 sale price), or 1.25 million if you go for a $40 price point. Fifty million is still a huge budget for a smaller team, so you should be able to hit a decent quality mark (with a competent team, anyway).

Assume that a couple of them flop horribly, one is a runaway hit, and the rest just barely break even. They'd undoubtedly be in the black from that and would only take about 15 million sales across 10 games to get there, as compared to needing 20+ million for a single AAA game just to begin turning a profit.

It'd give them more titles to plop on their consoles, let them experiment more on different game ideas, and people would probably look at it more favorably than just "oh, it's the one game Sony will release in 3 years."

Meh. Let 'em crash if they can't figure this out.
I'm pretty sure Phil Spencer mentioned this and Sony are likely just as delusional about it but being a huge publisher with a fuckton of money allows them to be part of that crazy budgeted AAA system while other smaller publishers are gatekept out of it because they can't scrounge up hundreds of millions of dollars for a single game's budget. The big 2 see those type of games as an exclusive luxury type of product that very few publishers can pump out and think that alone makes those type of games worth pursuing to standout in the industry.
It's also been told that Herman Hulst was largely in favor to sabotage the previous headquarters of Playstation in Tokyo (including Japan Studio) and impose the content guidelines on Japanese third-parties years ago. Whether David Jaffe and his source are trustworthy on this info piece, Americans in the vidya industry having a deep hostility towards the Japanese isn't something unheard of either.
Herman Hulst isn't an American, he's Dutch. But yeah, that does sound rather snake-like considering Guerrilla were working so closely together with Kojima's team. I wouldn't be surprised if Hulst was pissed because he let Kojima use their game engine and then Kojima turned around and made a walking simulator that flopped hard.
 
Assume that a couple of them flop horribly, one is a runaway hit, and the rest just barely break even. They'd undoubtedly be in the black from that and would only take about 15 million sales across 10 games to get there, as compared to needing 20+ million for a single AAA game just to begin turning a profit.
It's not enough for them to make money; they want to make ALL the money. Game developers now don't want to take risks with ideas as they did with the PS2/PS3 era. Some fault needs to go to the consumer as well, they know if it's a smaller title, ti won't get the fanfare as CoD/Fortnite/sports.
 
It's a real shame these big companies (Sony especially, though Microsoft are right there with them) are so allergic to trying "AA" games. Imagine if they took just one of their studios, split them into smaller groups, and took that crazy-ass half-billion AAA budget and split it across ten teams making ten different games. Each would need to sell less than a million copies to recoup costs (assuming a $60 or $70 sale price), or 1.25 million if you go for a $40 price point. Fifty million is still a huge budget for a smaller team, so you should be able to hit a decent quality mark (with a competent team, anyway).

Assume that a couple of them flop horribly, one is a runaway hit, and the rest just barely break even. They'd undoubtedly be in the black from that and would only take about 15 million sales across 10 games to get there, as compared to needing 20+ million for a single AAA game just to begin turning a profit.

It'd give them more titles to plop on their consoles, let them experiment more on different game ideas, and people would probably look at it more favorably than just "oh, it's the one game Sony will release in 3 years."

Meh. Let 'em crash if they can't figure this out.
Koei Tecmo does this. If you like this idea, buy their games.
 
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