"Let's just do things how they were 30 years ago!" cool story bro, but it's not 1999 anymore, no one's throwing LAN parties in their basement. What you're not understanding is that people genuinely enjoy this format of game, it's not being forced on anyone, they could just not play the game. These games are designed to be exclusively competitive, they're designed around centralized developer control and rulesets. People like seeing their rank go up and they like climbing a global leaderboard, but the only thing that gives those rankings meaning is the knowledge that (generally speaking) every person on the game is on a level playing field. Like I mentioned, I don't play competitive games, they're all dogshit, but what we have today is an evolution of what you're reminiscing about. Gaming, and especially competitive gaming, have grown exponentially in the past two decades, and the landscape has entirely shifted. "People should just like what I like" is not an actual solution.