I think the problem with Reigns is people are afraid he will be the next Cena, and no matter who it is, no one wants another Cena situation where there is one top guy for over 10 years, and that the one guy never changes, no heel turns, no real changes in character, just staleness. Cena is representative of what has been the Dark Ages of professional wrestling in my opinion, and it isn't all his fault. He isn't a bad guy, he works damn hard, just he represents the half-assed booking the past 10 years, fair or not. And what people fear is Reigns being Cena Part II. So Reigns has been turned on. it isn't him, it is the system.