That it's all 'procedurally generated' paper doll shit makes it worse, truly. Some people -do- 'sell' high end art or 'digital prints' through it but most of it's lol monke #36a3de.
That's the thing, though, you don't own everything associated with it. The """artist""" can add some new assets to the paper doll generator and kick it on again. New monke edition goes brrrrrr.
I don't wanna PL too hard too give myself away, but I am connected with the NFT community to the point where I've chatted and worked with some of the top people commenting on NFT news on Twitter.
A lot of generative art is honestly just write an algorithm, let it go brrr, and after looking at hundreds of outputs choosing the one that looks the best or the most interesting. Some artists will use the same algorithm to generate a couple of pieces, put to all together as a series, and shelve that code. The artist usually does not touch that code again, but the more organized few have a personal library of their favorite code snippets that they reuse from time to time.
Writing a face generator is one of the first assignments given in a typical intro to generative art classes. I cannot emphasize enough how piss easy it is. A college freshman with a typical courseload can make one of these in a week. I've even seen this assignment given to high school freshmen and they've made more interesting outputs than what I seen for most of the shitty monke NFTs. What I'm trying to say is that it is possible to use the face generator technique to make something interesting and original, but most of those who use the technique do not.
It honestly makes me tilted as this is what people think of when NFTs are mentioned. These shitty paper doll NFTs are not looked favorably upon by most generative artists as it's not unique or interesting, but somehow masses of people are buying them.
Another problem with the NFT market is how easily someone can steal your art and sell it themselves. There isn't anything to combat this besides someone spotting your stolen art in the wild and reporting it. Obviously it's much harder to do this to popular artists, but if you're a new kid you better be careful about posting your code on GitHub or any other site.
Not too long ago a young guy made a beautiful library that generated fish that could be plotted and had his code on his GitHub as he intended for people to import and use this for their own projects if they wish. It was published under the MIT license, which basically says that any person can do what they wish with the code, including selling and distributing the code. Some people decided to take it and turn it into an NFT to make 10k+ minted works on Ethereum without his permission, with the claim that the donations will go to a charity of the artist's choice. Many people were upset as this wasn't it's intended use of the license or the library - as the
code is free to use and distribute but not the
output, and the artist never gave them permission to make this project. It was shut down eventually, but raised many questions about generative art and what part of it is owned by the artist.