In this modern era "Masculinity" is a product that can be sold and consumed, if you do not consoom it then you are essentially a woman. I am now going to go on a bit of a stream of consciousness rant that I hope will make sense
From Black Rifle Coffee to 2012 reddit bacon memes Consumerist Masculinity is a wide specturm, Masculinity is an Aesthetic, a fashion trend, a hot product. To be a man one must in no particular order
1.Bench 300lbs for 10 reps
2. Drink le epic coffee
3. Participate in the Bronze age Gorilla mega death fuck warrior monk-Mindset as laid out in some guy's book
4. eat le epic bacon
5. Buy MAN stuff like MAN razors and MAN soap and MAN socks and MAN boots and MAN shampoo (it will get you all the ladies) and subscribe to the MAN subscription boxes
6. Wear graphic T-shirts and Hoodies with skulls and guns and knives on them to show everyone how much of a badass you are
7. Own a Hatchet (VERY important)
8. Tell everyone how cool you are
9. Drink MAN alcohol like Whiskey
10. Apply beard oil to your manly man beard
and more
Now don't take all these criticisms of Modern Consumerist-Masculinity as an endorsement of "Neo-Masculinity" (The "I can be a guy who wears a dress" bullshit) as that shit is gayer than Consumerist-Masculinity but fuck are BRCC and adjacent grifters soulless automatons.
All this shit is especially prevalent in the Military/Law Enforcement/Militia/Tactical/Gun "scene" as everyone here probably knows, Luckily it at least seems to be getting at least a little better.