The concept art for Aloy was done by Loish. For anyone unfamiliar, Loish draws pretty girl art that is extremely popular, and I'd guess her fans are largely female.
Pretty girls is all Loish draws. I saw her in a artist alley once, and it was mostly women around her table to buy stuff. Personally, I don't care much about her work, not my cup, but it is also pretty clear on why she is popular, people like to see pretty girls, it is in the very word, attractive, as in, it attracts.
And make no mistake, in original Horizon Zero Dawn Aloy was very much intended to be a pretty girl. I do remember quite a bit of promotional screen caps featuring a lot of midriffs:
Now why the devs changed Aloy's face and overall aproach to her looks for the sequel (I think they said she also aged), I don't know and I don't care.
Therse Horizon games are such a generic nothing that I'm still kinda surprised to see people talking about them, I guess that's the big promo push Sony always gives to their exclusives, but even so, Horizon Zero dawn should sell well, but was memory holed in record time that it now sells for 9 bucks on the PSN.
Still, one thing I sort agree with gender blob here, I also find silly people complaining about how this character looks, and all the permutations this conversation has (SJWs and all that jazz), but I'm not gonna go "sigh, I'm sooooo tired of culture wars", because I'm not tired of culture wars, because I don't take part on them, so whatever for me, make Aloy look like Rosie O'Donnell for all I care.
but one thing that I do find funny in Sterling's video was that he tried to get the high ground by saying that the critics of Aloy's new look are tired and boring, while giving the same argument and come backs from 2014 "You never seen a real woman before" "You just like to jerk off to anime don't you?" and blah blah blah, incel this, incel that. Even that blazé attitude he does is also played out.
I guess I do feel a bit for the ones that genuinely liked Aloy and how she looked, again, people like pretty girls and the original game has made very much clear that Aloy was a good looking protagonist having adventures with machine animals, there was no intention of portraiting Aloy as "realistic", because, again, the setting is about having adventures in a machine animal world.
And now if Guerrilla Games wanted to change Aloy's looks just to fit within a discourse that judges you on a basis of how "progressive" you are, that's kinda shitty because it show more concern about peer perception rather than having visual identity on it's own.
Well, that was a lot of words said for a game no one will remember 5 months from now.