To an extent for sure. Corporations like Disney though want long term brand loyalty to their franchises, but the new Star Wars doesn't have that type of loyalty that the old nerds for the originals (hell even the prequels) have. They're figuring out slowly that the left leaning childless millennials they're trying to cater to do not have franchise obsession due to an over saturation of media. It'll be popular for a moment, then ultimately forgotten.
Yep, and that's a big part of the reason why Disney may be out of business or at the very least drastically cut back within the next twenty years, at least as a media company. Although when it comes to Star Wars it's a weird story,
The Force Awakens was widely beloved by both newcomers and old fans alike and even people who were critical of it generally considered the film mediocre and underwhelming rather than outright bad.
Rogue One was popularly considered the best film in the series since
The Empire Strikes Back (I have maintained since it came out that film is garbage and you should feel duped for liking it) but it also made a shitload of money. It was only with
Solo that the cracks started to show and then
The Last Jedi completely and irreparably torpedoed the entire franchise and soured a lot of people on not just
Star Wars but on Disney as a whole. Then
Rise of Skywalker was the cinematic equivalent of a wet fart and the Galaxy's Edge park opened simultaneously too late to cash in on the renewed
Star Wars hype and too soon to be fully ready and ironed out, not that it ever goes smoothly when Disney unveils a new park or new land but so Galaxy's Edge has been a bomb and Disney has exposed just what a clusterfuck they are at every level.
TL;DR: Disney's handling of
Star Wars didn't really show signs of being the abject failure it turned into until a few years after they bought the property.
EDIT: I'm retarded and forgot that
Solo came out after
The Last Jedi I'm not gonna go back and rewrite everything but basically
TLJ was one of the worst films of the entire decade and then
Solo finished digging the grave.