They really had a confluence of shit all at the same time caused by short term & bad management decisions in multiple directions. Hired a bunch of race baiting entitled charisma vacuums because they wanted to be right on, collectively lost their shit because of Trump, got stretched thin to the point of breaking by having every on screen person appear in approximately 5 quintillion things, all while completely failing to understand how the YouTube algorithm worked because they subscribed to the idea of "if you build it, they will come" vis a vis their shitty website.