Joann's went public last year so they're doing the globohomo dance with ESG to keep the investor money coming in. Seems like they're trying to engage with stuff like cosplay and digital custom printed fabrics so they don't wind up like Ben Franklin. Not excusing them of course.
I presume all the quilters already know about Fat Quarter if you're comfortable buying things online.
I sew and I seriously do not know what target audience Joann is catering to.
If you want to sew clothes, good luck. 90% of apparel fabric is stretchy knits and flannel, despite 90% of patterns for they sell for apparel is not for stretchy knits. I know people use the licensed character-printed cotton broadcloth for clothes, but it's really not meant for that and tends to look amateur.
If you want to cosplay, good luck. See aforementioned problem, unless you are making leggings or a cheap bodysuit. Or if you're doing something that would use material that you'd use on a prom/wedding dress, you may be in lucky. Their embellishments are pretty decent, but dated a few years (lots of Black Panther-style stuff back when they thought people would actually cosplay the characters.)
There's a shit-ton of quilting fabrics or licensed character cottons, but quilters go elsewhere and those printed stiff cottons were useful in the time of masks, but they're pointless now except for random quilts or themed decor.
There's a lot of decor, but it's all suburban mom decor and not the kinds of people who would be shopping for cosplay materials.
The arts and crafts section is outdated.
