You see the text going by and the natural inclination to look, see what people are saying. You also want to try to give some engagement if you don't have something to say in the moment and want to bounce off chat, catch special messages popping up, but you see a hundred disabled niggers screaming in all caps to do shit you're coming up to well before you even get to assess the situation, even if you've not been struggling or expressing confusion with the game. They continue in a vacuum, because they want the personal satisfaction of knowing they 'helped'.
You can ignore them, but it doesn't stop them. Antagonizing them makes it worse, but should be done at all opportunities. They hate it when you're not performing to their metric, they demand you have the exact same experience they did, because they need the validation that a popular public figure can agree with their tastes.