Barbiecore Is Everywhere This Summer

Ever since the first film stills of a bubbly Margot Robbie in Greta Gerwig’s Barbie were unveiled—she plays the titular role in the film, hitting cinemas next summer—there’s been a sickeningly-sweet style shift. Enter: Barbiecore.

Barbie is the unlikely muse of 2022. The antithesis of goth girl summer’s emo attitude, Barbie style is all about looking pretty in pink. Take the lead from Margot, who’s been living her best blonde bombshell life on the set of the film. The actor has been papped strutting in Western flares and a waistcoat; and rollerblading in stretchy ’80s neon gymgear. (Think: Jane Fonda home exercise videos on acid.) Her Ken, Ryan Gosling, has twinned her vibrant looks, donning a fresh bleached hair-do to fit the part.

Meanwhile, IRL lovebirds Megan Fox and Machine Gun Kelly have set out to rival the on-screen duo. At the premiere of Machine Gun Kelly’s new documentary, Life In Pink, the pair looked every inch a real-life Barbie and Ken, sporting matching pink rinses to boot. Both championed London-based designers for the occasion: Megan arrived in 2021 LVMH Prize winner Nensi Dojaka, and MGK in rising star Chet Lo. The following day, Megan continued her Barbie-inspired looks in metallic separates by The Andamane, worn with a crystal-choked mini bag by L’Alingi.



Other A-listers channelling Barbie this summer include Kim Kardashian, who she swapped her gothic black Balenciaga lycra for powder pink pantaboots earlier this month, made extra sugary with a cropped zip-up hoodie and an encrusted Balenciaga Hourglass bag.


Other A-listers channelling Barbie this summer include Kim Kardashian, who she swapped her gothic black Balenciaga lycra for powder pink pantaboots earlier this month, made extra sugary with a cropped zip-up hoodie and an encrusted Balenciaga Hourglass bag.

It’s the perfect pink for #Barbiecore, as proven by the countless stars that have worn pieces from the collection. Lizzo served a Barbie-esque look in a flippy dress, tights and mega platforms at a screening this month; Simone Ashley channelled her inner Barbie at the BAFTAs; Dua Lipa has worn Valentino pink off-stage while on tour and Sebastian Stan looked very Ken in pink at the Met Gala.

The main #Barbiecore message? More is more. Play Aqua’s Barbie anthem “Barbie Girl” on repeat and you’re all set.


One Internet influencer, who raised eyebrows last summer after being caught in a compromising position with a family member, is thought to be the true creator of Barbiecore after flashing this original creation years ago.

Spoiler

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[Your Starter for 10]

I just hope Barbiecore has good beatdowns/breakdowns like Lamb of God and Acacia Strain instead of faggoty Bring Me the Horizon or Parkway Drive mewling chokedowns.

 

[Weed Eater]

Wearing all pink ensembles doesn't suddenly mean "Barbiecore" but okay. I'd post the pictures but of fucking course they're all webp's

 

[HullDown]

Sorry girls, it's Ken Boy Summer this year

 

[Back me up!]

Awwwww got damn its gonna just be used by fat people.

 

[wyattamurcan]

Adding the suffix "core" to anything that doesn't directly involve hardcore punk is absolutely fucking retarded.

 

[Chin of Campbell]

Can someone explain why Barbie became a meme please, I'm having trouble keeping up with trends in my old age.

 

[Retink]

I thought Barbie's whole thing was she was thin and had a good credit score?

 

[JosephStalin]

What the fuck is this shit?

But Margot Robbie - all three.

 

[Super Hans]

Can someone explain why Barbie became a meme please, I'm having trouble keeping up with trends in my old age.

It's the iconic traditional girl toy, like boys and trucks. Troons got mad as usual, and are now doing everything possible to ruin the brand, including this horseshit.

 

[From The Uncanny Valley]

It's the iconic traditional girl toy, like boys and trucks. Troons got mad as usual, and are now doing everything possible to ruin the brand, including this horseshit.

All the cool dolls got ruined by troons. Just look at Monster High

 

[EnemyStand]

All the cool dolls got ruined by troons. Just look at Monster High

Oh please. Those were ruined by virtue of existing.

What the fuck is this shit?

But Margot Robbie - all three.

AM I THE ONLY PERSON WHO THINKS WOMEN WITH JAWS LIKE BEARTRAPS AREN'T HOT?!

 

[Caesare]

I thought it said barbecuecore at first and got a little excited.

 

[The Magnificence]

...isn't Barbie transphobic/racist/misogynistic/otherwise problematic somehow? How can the brand possibly not be?

 

[Haramburger]

Can someone explain why Barbie became a meme please, I'm having trouble keeping up with trends in my old age.

There's a movie coming out soon, and it's not for kids

 

[W00K #17]

I don't know what that is and I don't care so I'm not going to read the article.

 

[BelUwUga]

...isn't Barbie transphobic/racist/misogynistic/otherwise problematic somehow? How can the brand possibly not be?

Technically Barbie and Ken are Nullo icons. If you don't know what "Nullo" means I envy you.

 

[Syaoran Li]

I do not know what the fuck Barbiecore is nor do I care about it in the slightest and neither should you.

 

[Pissmaster]

There's a movie coming out soon, and it's not for kids

It's still an entire year out. We're in for another year of guerilla marketing via memes and articles like this until it finally releases.

 

[Cardef1121]

I always thought of Barbie as the very basic girls' toy-- like what you would get a girl if you didn't know them and were headed to her birthday. I also always thought of -core as a suffix taken from hardcore...

What I'm getting from this is that the women who are into this are hardcore basic bitches... Prove me wrong.