Upper Echelon just dropped a video summarizing the current state of Twitter.
He made two
very interesting points that seems to have escaped almost everybody's notice in relation to advertisers pulling out of Twitter:
- A number of advertisers had already suspended their ad spending with Twitter in September over allegations of CSA material being posted
- Compared with other industries advertising on Twitter, there is a disproportionately high number of auto makers that have stopped advertising
If the first point is true, then there are a surprising number of companies out there that still have some form of moral compass.
The second point is blindingly obvious. Why would any auto maker want to spend money propping up a pet project for a competitor's CEO? Then there's the tiny issue of Tesla (via Musk) accessing data from these companies, learning how they spend their marketing budgets and which strategies are most effective. There might also be some doubts as to whether or not auto makers paying for advertising on Twitter would get a fair shake, given that Musk is balls deep in both Tesla and Twitter.
Hopefully one of the few based automotive writers out there has picked up on this and writes something about it.