Culture Disney CEO Warns Wokeness Will Go On Even If People Aren’t “Happy” - "We’re certainly not going to lessen our core values in order to make everyone happy all the time.”

November 29, 2022 by Daniel Greenfield



There was this odd misunderstanding going around conservative circles, promoted by some ignorant influencers, that the Disney coup was a rebuke to the company’s embrace of wokeness.

Exactly the opposite.

Bob Iger, who had championed wokeness, orchestrated the downfall of CEO Bob Chapek, who had tried to take a less aggressive stance on radical politics. Now Iger is back and declaring vocally that Disney intends to double and triple down on its political extremism. That’s even as Strange World, Disney’s big film entry, designed around wokeness, just bombed massively at the box office.

… the corporate giant’s stance on LGBTQ+ inclusion.

The latter was an Achilles heel for Chapek in his roughly two-year run as CEO. After floating the message that Disney should not be involved in politics, employees and content creators led a full-on social media rebellion decrying his silence on issues like Florida’s incendiary policies on trans children and classroom policies in acknowledging queer people.

When asked Monday during an employee Q&A about where the studio would now fall on the matter, Iger said “one of the core values of our storytelling is inclusion, and acceptance and tolerance. And we can’t lose that, we just can’t lose that… how we actually change the world through the good must continue. We’re not going to make everyone happy all the time, and we’re not [going to] try to. We’re certainly not going to lessen our core values in order to make everyone happy all the time.”

The remarks were tweeted by numerous employees at the content studios, as well as parks and stores. One staffer noted that Iger’s answer came with “no hesitation.”

No surprise there.

CEO Iger is warning that Disney will push radical ideologies and anyone who doesn’t like it can go to hell. Considering the company’s massive growth under Iger, from a struggling studio, to a dominant monster that has used its IPs to swallow up movie theaters and churn out content, owning everything from Marvel to Star Wars to FOX, it’s no surprise that he’s displaying arrogance and defiance in the face of the backlash.

As Iger puts it, Disney is not here to entertain you or to tell good stories. When he says that “one of the core values of our storytelling is inclusion, and acceptance and tolerance”, what that means is that political preaching is a core value, and “we’re certainly not going to lessen our core values in order to make everyone happy all the time.”

Or at all.

The Variety article references the Disney Adult. That’s what I used in my article, Disney Isn’t for Kids, to help explain the company’s transformation into a militantly family-unfriendly cult.

60% of Disneyland visitors were adults with no children. Only 36.7% of Disney World visitors had children under 18. The largest demographic for the theme parks, like the movies, are millennials. They are also members of the fandoms who are likeliest to spend money on licensed merchandise, and on toys and movie tie-ins that are Disney’s bread and butter.

In 1966, the idea that a single adult would spend more money on Disney merchandise than a family of four would have seemed ridiculous. In 2022, it’s just the new normal. If you doubt that stop by a theme park and see how many of the adults with no children wearing every single piece of Disney merchandise on sale would love to lecture you about queer theory.

These are the people Disney caters to now. Not little girls who want to be princesses. That’s why its theme parks will no longer address little girls as princesses. That’s also why rides like Pirates of the Caribbean or Jungle Cruise are being revamped to be more politically correct. Disney’s new woke demographic is much pickier than even the pickiest child could be.

It’s also sexually creepy.

Disney’s new demographic are adults who have never properly grown up and on some level still think of themselves as children. That’s also the profile for the average child molester. And of the kind of adult who insists that schools force children to “explore their sexual identities”

Iger knows what he’s doing. Whether he’ll get away with it is another matter.

Source (Archive)

 

[KiwiFuzz]

The beatings will continue until morale improves.

 

[DiggieSmalls]

Once the US becomes insolvent and BlackRock can't dish out ESG money they'll have a different tune.

 

[derpherp2]

I see an entertainment medium's response to being told they're not entertaining is that they're not about entertainment, again. Also wasn't Walt Disney's schtik literally about making people happy??

Let's see how that plays out.

OH also, any update on florida's "didney worl" bullshit btw?

 

[ZehnBoat]

Once the US becomes insolvent and BlackRock can't dish out ESG money they'll have a different tune.

too big to fail, they'll keep rehashing and buying up shit until they own everything

 

[JosephStalin]

And we'll keep boycotting Disney. Fuck Disney.

 

[WhatInTheActualFuck]

The only thing that's going to get them back on the path to normal is more flops like Lightyear and Strange World. Anyone that thought Iger of all people was going to shake things up was delusional.

 

[Lord of the Large Pants]

Okay. Bye.

 

[AnOminous]

What core values? Child grooming? Mutilating kids? Those aren't values, those are degeneracy.

 

[Daddy's Little Kitten]

Walt is spinning in his cryo chamber.

 

[mlanguishi]

Like I was saying in another thread, Indy 5 is getting some bad early vibes. They bought up so much media that they probably feel invincible. Just inertia and the parks will probably take them at least another decade or more now. If they don't get a new kid audience though, the Gen-Xers and boomers are gonna either get fed up or die off. Eisner was the last Disney CEO worth a damn, imo.

 

[White Devil]

Eventually they're just going to have reddit faggots left consuming their products and that won't be enough to keep them afloat.

 

[Haramburger]

It'll be interesting to see how these core values hold up in stockholder meetings and quarterly reports. Obey your fiduciary responsibilities Iger, and ignore them at your own peril!

 

[The Mass Shooter Ron Soye]

Imagine paying to see Hollywood movies, much less woke ones.

Like I was saying in another thread, Indy 5 is getting some bad early vibes. They bought up so much media that they probably feel invincible. Just inertia and the parks will probably take them at least another decade or more now. If they don't get a new kid audience though, the Gen-Xers and boomers are gonna either get fed up or die off. Eisner was the last Disney CEO worth a damn, imo.

Indy 5 had bad vibes from existing. They are riding a dead beaten horse named Harrison Ford.

 

[Badungus Kabungus]

Can someone name the whole list of their "core values"? So far it seems to include homosexuality, pedophilia, and transgenderism. Did I miss anything?

 

[Otterly]

The diversity stuff alone has gone so far in visual media that when you see something non-diverse it makes you notice. I started a new job last month and I’m going through all the training stuff. For some reason this company hasn’t quite swallowed the look aid becasue… There are white men in my training slide decks. Some of them are not even cautionary examples during anti-harassment training. ..
Disney can continue to make gay shit and I will continue buying and watching absolutely nothing they’ve touched. Your job is to tell stories and entertain. Stop preaching your degeneracy at me, and tell innocent stories.

 

[Inside your walls]

"If you don't like our mediocre media with woke shit shoved down your throat just don't consume our products, bigot!"

Hmmm...Where have I seen this before?


Surely, alienating people that bought your product for a decade, for sake of degenerates and people
that demand your products to fit their worldview, despite not having any intentions of consuming it will work out this time

 

[Idiotron]

This article is more than a little bit biased.
That being said, I'm glad they're doubling down on the agenda.
What Iger doesn't get is that he left just before the lockdowns crippled the world's economy and changed everything.
He came back to a completely different world, tactics from the 2010's won't work anymore.

It is clear, when looking at the box office numbers, that apolitical movies and shows are what people want.
Every agenda driven piece of media is bombing hard.
Even Disney's heavy hitters are struggling.
Doctor Strange 2 made some money, Thor 4 at best broke even, Black Panther 2 with it's ridiculous budget (production + marketing) of $500 million needs a billion to break even and it's not even close after it's already been released everywhere.
Nobody is watching Ms Marvel, She-Hulk or Star Wars: Andor, their main line up for Disney+.
The new big budget animated faggot movie Strange World made $12 million opening weekend in North America LOL

Keep it up Disney, I want to see a world without you.

 

[Stabmaster Arson II]

Can someone name the whole list of their "core values"? So far it seems to include homosexuality, pedophilia, and transgenderism. Did I miss anything?

You missed "fuck whitey".

 

[Norbert the Tiger]

I know Doomcock is derided by some, perhaps many on here but he was spot on in one of his latest videos.

Disney, unfortunately, has more money than god. They have been creatively bankrupt for well over a decade, and that might start to be taking a toll on their seemingly endless supply of money. The time when Disney no longer has the luxury to do this could be decades from now. In the meantime, it has cornered mass media, and so is in a position to continue to shape the soft mines of Gen Z and others. They could just manufacture consent before they run out of money.