The film follows Berg's early years of marriage, her short period in
New Orleans, her move to
New York City, to her work in the radio and television renditions of
The Goldbergs. The film devotes attention to the role of
The Goldbergs in helping to present a congenial image of a striving Jewish family to the broader American public, and the tremendous popularity that the radio and television shows experienced. Stamberg deems Berg, "the
Oprah of her day."
[3]
Yoo-Hoo, Mrs. Goldberg addresses developments contemporaneous with the years of
The Goldbergs, Kristallnacht, the American Nazi
German-American Bund and right-wing radio lecturer
Father Coughlin. It also deals with Berg's struggle against the
McCarthy Era blacklisters and the influence of
Red Channels. The film ends with the end of the television program and Berg's post-Goldbergs professional career.
[4]