Achieving any iota of success as a YouTube film critic would require Cole to adopt a gimmick of some form, no matter how nominal. It would require him to appear as a farce to some degree, and his rampant egoism just absolutely will not allow that. Cole has to look a certain way, he has to act a certain way, everything has to follow strict guidelines to him so he comes off as this holier than thou movie connoisseur who masturbates to Citizen Kane and doesn't get off until the bird squawks.
The problem, as we're all well aware by now, is that he isn't fooling anyone. His reviews are dry and his content punches upward to pander to an intellectual level that the majority of the world doesn't have -- and those that do are able to see through Cole's ploy because they aren't idiots.