I noticed that as well. I don't see it for him - the last creative director of Burberry already had a trans model he treated as a muse, Lea T:
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Now we can get into that whole "oh she only passes in carefully posed photos" sperg but the main takeaway is that Lea is a striking and beautiful model who matches the Burberry look.
Dylan is not a model. He might be size zero but there is more to modelling that just being a clothes horse, Dylan doesn't have it. He did get to walk in New York Fashion Week, but for a very small time designer
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and yeah... that was a stunt. Got the designer more clicks, but that's not a model, that's a twink clomping down the runway and doing some weird "I'm a girl tee hee hee" slut drop at the end, followed by
skipping up the runway.
Dylan is also not striking or beautiful. I mean he's striking in the sense that he sticks out from a crowd, but not striking in a gamine/ethereal/sculptural way that weird looking models are. And that's before the busted FFS - you don't see high end models with botched plastic surgery (at the very least, if it's botched, it's giving them some sort of snatched fox eye look instead of puffy/weird nose/too many fillers).
Finally, Dylan just doesn't match what Burberry is going for. Ulta wanted a pat on the back for being a woke makeup brand to encourage cool teens to shop with them. Kate Spade is an accessible mid range older lady brand - they have some mid-century styling that goes with Dylan's whole aesthetic, and might have seen a boost with middle aged handmaidens and maybe some hons (plus they'd probably like to attract a bit more of a youthful market). Burberry is a British heritage luxury fashion brand. They don't need the average Dylan enjoyer, because that person can't afford luxury goods, and their style doesn't go with Dylan - he's too corny. If they want a bump in attention for featuring trans people, they'd probably try and get someone cooler, more au courant, less corny than Dylan. Like say... Bimini
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Best he can hope for is a PR bundle and at absolute best a shot or two in some piece of short form social media content, but I just can't see why Burberry would work for him (whereas I can comprehend the strategy of most of his sponsors, even if it blows up in their face).
Although this is clown world so maybe I'll eat my hat when he ambles down the runway at London Fashion Week and I see his face plastered to the side of double decker buses.
