It reminds me of that blue-collar worker (who had no online presence because he was too busy working to provide for his family to bother with the internet) who encountered two teenaged nogs who decided to taunt him and fuck with him as he walked home from work, and he finally called them niggers to shut them up and make them leave him alone. Naturally, they recorded the encounter and the clip went viral.
The online mob engaged immediately, doxed him, pressured his employer (successfully) to fire him, harassed the company (even after they fired him, the mob still rode their asses demanding internal documents about their hiring policies, etc.), and threatened his family.