I think I know why Icucks hates Sam so much. I knew almost nothing about Sam when that bombshell of a video was dropped. I knew he was old and did some mememing.
That Sam Hyde video completely and utterly destroyed any and all credibility Icucks had.
I knew he was a cuck and his wife was a whore and that he fell off the YouTube game. And I think that's where most of his old fans left off at.
I truly believe that this was a huge tipping point in his personal life as he saw all the old fans realise that Sam's actually way funnier and him trying to punk Sam was about the lowest thing he could have done.
I also fully believe that this is what brought Sam back into the limelight and in a twist of fate Icucks fucking irreparably nuked himself whilst letting a Phoenix be reborn from his ashes.
This is so deeply personal to the both of them because Sam did LITERALLY nothing to ruin their careers and jumpstart his.
Ian absolutely created his own worst nightmare reality by listening to a crazy whore and doubling down.
And he has to blame it all on the boogie man Sam instead of asking himself just once, "did I do this to myself?"