Sorry, right-wingers – most US beer-drinkers support campaigns like Dylan Mulvaney’s

Sorry, right-wingers. Most beer-drinkers support campaigns like Dylan Mulvaney's

Most American beer-drinkers actually feel positively about brands that work with trans spokespeople like Dylan Mulvaney.

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Most US beer drinkers support campaigns like Dylan Mulvaney's

archived 30 Apr 2023 22:40:00 UTC

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Sorry, right-wingers – most US beer-drinkers support campaigns like Dylan Mulvaney’s

Apr 30
Written by Harriet Williamson





New polling suggests that most US beer-drinkers support brand’s partnering with trans spokespeople like Dylan Mulvaney. (Getty/Instagram @dylanmulvaney)

Despite the bigoted backlash to TikTok star Dylan Mulvaney’s Bud Light partnership, most American beer-drinkers actually feel positively about brands that work with trans spokespeople.

In case you’ve missed it, trans influencer Dylan Mulvaney has been at the heart of a transphobic social media storm since 1 April, after posting a personalist can of Bud Light on Instagram.


Right-wing transphobes were outraged, destroying shelves of beers, promising boycotts and – in the case of musician and MAGA supporter Kid Rock – filming themselves shooting boxes of Bud Light cans. One ‘conservative dad’ even launched his own “100 per cent woke free beer”, although he’s reportedly having trouble finding a brewery willing to craft it.

The backlash saw facilities of Bud Light’s parent company, Anheuser-Busch, targeted with bomb threats across the US.

Mulvaney has received hate online, with right-wing conspiracy theorist and Republican representative Marjorie Taylor Greene calling the influencer “one of the biggest paedophiles in America today” in a now-removed podcast episode.


But despite all the noise, new polling has found that American beer-drinkers are actually more progressive and accepting, with a majority (53 per cent) saying they would feel “favorably” toward a brand that works with a trans spokesperson, compared with 47 per cent of US adults overall who said the same.

The survey by Morning Consult found that beer consumers also felt more positively about this type of marketing partnership than beauty, entertainment, pharmaceutical and auto consumers.

When asked whether they would support a brand that hired a trans spokesperson, or more modern/inclusive advertising talent, Democrats were most likely to say yes, with Gen Z adults, millennials and monthly beer drinkers following with next-highest levels of favourability.

Republicans were least likely to respond positively, Just under half (49 per cent) said they were “unfavourable” towards both marketing activities, although over a quarter (26 per cent) said they would support a brand’s partnering with a trans spokesperson.

Despite the backlash against Bud Light giving Mulvaney a free beer with her face on it, financial magazine The Street reported earlier this month that the share price for Bud Light’s parent company had “vaulted to 52-week highs”.



On Friday (28 April), Mulvaney broke her silence on the wave of transphobic vitriol following her partnerships with Bud Light, Nike and Maybelline, telling followers: “I’ve always tried to love everyone. Even the people that make it really hard.



“I think it’s OK to be frustrated with someone or confused, but what I’m struggling to understand is the need to dehumanise and be cruel.

“I don’t think that’s right. Dehumanisation has never fixed anything in history, ever.”

 

[Slappy McGherkin]

I don't care if you mainline everclear, there's no mistaking this for a woman.

Austin Powers wouldn't be fooled.

THAT'S A MAN, BABY! <crotch grab>

There's a little convience store I stop in on the regular. Mostly because Sam, an old Italian guy, has a sub shop in the back of the store and his shit is BOMB. After I got my sub and was walking out on Friday, I saw the store owner. Hey Jay, how much has this tranny shit affected your Bud Light sales? He looked at me and grimaced. Dude... 75% down since this shit started. So, what are they buying instead?

Looked me in the eye and said three letters ---' P. B. R.' I was like cool, PBR is good beer! He was like Yup! Our sales have skyrocketed.

 

[Big Stank Dick Dad]

Try wood alcohol if the disappointment won’t kill you the wrath of god on your liver will.

The blindness would be a blessing.

 

[wanna see butts]

The survey by Morning Consult

Morning Consult is a relatively new data insights company whose big new product, Brand Intelligence, basically allows you to buy pre-existing polling data so you can pour over and confirm the conclusions you already want to draw (so like conducting your own poll but without the work). What's their amazing polling process that makes them all the rage?

Morning Consult conducts scientific online polling.[31] It uses a stratified sampling process and multiple nationally recognized vendors to gain access to tens of millions of Americans. After fielding, Morning Consult applies weights based on age, race/ethnicity, gender, educational attainment, and region (determined by 2016 Current Population Survey).

Basic bitch online polling. And as we all know, the terminally online people willing to take hours out of their life to do comprehensive surveys are perfectly and demographically representative of the human population as a whole.

This is versus the several news articles repeatedly reporting the huge revenue loss Budweiser has incurred since launching this campaign.

So who do you believe, the online polls, or the sales numbers?
I'll give you a hint: One of them doesn't require giving performative opinions to ensure you aren't blacklisted from the internet.

 

[Agamemnon Busmalis]

Try wood alcohol if the disappointment won’t kill you the wrath of god on your liver will.

On the contrary, methanol is great for making yourself blind so you never have to see this creepy-ass 1950s skinwalker ever again.

 

[Also Not a Fake Name]

The raw survey data

 

[Sic Semper Tyrannosaurus]

The tanked sales say otherwise. Had you asserted that if Anheuser-Busch (and retards like the author) would shut their cockholster for a month or two and wait for things to die over the same people would start buying it again after it stopped being brought to their attention, that I would believe.

 

[Boss Hawg]

Cope and seethe faggots.

 

[dick brain]

My fellow raging alcoholic friends and I have a long running tradition of drinking at dive bars until we're broke and then going to the gay bar to get drinks bought for us, and I can confirm that even in the gay bar nobody is drinking bud light.

Pretty sure this makes me more of an investigative journalist than anybody working at this publication, and for that I apologize.

 

[Constellationzero]

If that's the case, smug, then open up comments on every article about troons, poonz, and fags.

You won't?

 

[pwnest injun]

I hope that they enjoy keeping "most" of their market share.

 

[Billy Bob Dick]

View attachment 5103123
I don't care if you mainline everclear, there's no mistaking this for a woman.

This is literally what Ben Shapiro would look like if he trooned out.

 

[Standardized Profile]

Is this that revealed preferences thing? Someone might tell a pollster they love girldick because that's what you're supposed to say, but they're not sucking girldick.

Failure has a notable physical effect. I'm certain a ton of Dylan cans are gonna rot in some warehouse or sold in some 3rd-world shithole.

There aren't a ton of Dylan cans. They just made a few for him to show on his channel. That makes it even worse for them. It's not a problem with the product. They can't fix this by recalling offending cans and replacing them. The offense was in action itself.

 

[Molly Millions]

If we were talking about sour apple martinis then I would definitely trust their judgement but we aren't.

It's also pointless to argue because Bud Light tastes like shit with or without the skin walker shilling it.



Drink 40s like a real nigga

 

[s0mbra]

Lol.
I was literally just at a bar to visit someone and I overheard one of the other patrons poking fun at their friend for ordering different beer than usual and they go "I'm not drinking tranny beer" like 30 minutes ago.
This was at a legion with old boomer war vets who probably don't even know how to turn a phone on, let alone play social media games. Normies are sick of this shit too. But keep pushing, go ahead.

 

[Higgs Bonbon]

View attachment 5103123
I don't care if you mainline everclear, there's no mistaking this for a woman.

god he's so fucking ugly, at least wax/epilate/laser if you're going to commit to this larp

 

[God of Nothing]

alcoholics are stupid
news at 11

 

[Kheapathic]

New polling suggests that most US beer-drinkers support brand’s partnering with trans spokespeople like Dylan Mulvaney. (Getty/Instagram @dylanmulvaney)

Willing to bet this poll was performed in major population centers; where "beer drinkers" look like scrawny lumberjacks and only drink the finest hops distilled by trans-lesbian negresses... or whatever it is. All those Microbrew IPA spergs piss me the fuck off; stop trying to make drinking horse piss a personality.

 

[Mr.Miyagi]

I'd sooner trust a schizophrenic yelling on a street corner than a pollster these days. At least one truly believes what they're telling you.

 

[Slappy McGherkin]

This was at a legion with old boomer war vets who probably don't even know how to turn a phone on, let alone play social media games. Normies are sick of this shit too. But keep pushing, go ahead.

Now, now.... 35+ years American Legion. I post here. And drink at my post for cheap. We ain't all retards. Thanks!

 

[Rei is Shit.]

"are actually more progressive and accepting, with a majority (53 per cent)"
most = when its >50% for a thing I like
slim majority = when its >50% for thing I don't like