- Joined
- Jul 4, 2022

A good friend of mine is a designer for a brand agency and he designs logos and collateral for a living. I’ve come to learn a lot about logo design and the strategy that goes into it. I want to categorically say this is one of the worst logos I’ve ever seen in my life. The weight of the font is so thin that when it’s used small on print material you wouldn’t even be able to read it. The color palette is horrendous. Using a rainbow palette is reserved for not-profits and daycare centres or something childish and fun. No self respecting designer would use more than one or two colors or shades in a logo anyway. The hexagons are harsh and sharp with no rounding on them, which conflicts with the fun and approachable feel they’re trying to go for with the colors. But worst of all it doesn’t really say anything about the company, I bet there was no strategy behind it.
A logo is the first point of contact someone has with your company and it’s hard to dismiss first impressions. This one feels like it was designed by a first year student or someone with 30 mins in Canva. It’s amateur and probably says a lot about how the company is run if they spent so little time on their professional identity.