Men hate when women do this now, because we actually have to give a shit what women want or they'll make life hard for us when they don't get it. In the past, it was completely irrelevant to us what our women wanted, and we could beat them for being noisy about it. It's not hard to understand why passivity, tact and diplomacy were seen as 'feminine' traits, or why women are continuing to engage in them, often to their detriment and to the detriment of the people around them.
This has nothing to do with evolutionary psychology. Culture, traditions and social norms are passed down throughout the generations, and we're still conforming to learned behaviors and traditions that might be unrecognisable to our ancestors, but still have their origins hundreds or thousands of years in the past.