To get at the Russians for historical butthurt. That's literally it. They hate Russia more than they love their own countries. They used to have something (Rzeczpospolita, Polish-Lithuanian commonwealth, Finnish Grand Duchy, etc.) and now they have nothing but the egos of disgraced empires and the earthshatterring buttfucking mad salty loser disposition because they all got owned by people they consider to be subhuman retarded orks at one point or another.
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If Russia wins this, and it most likely will, this attitude will spread to all of NATO and US. Imagine making fun of your opponent and making them out to be these barely sapient backwards, barbarian, unwashed, slug people armed with shovels and then you fucking lose to them despite your superior ways and your amazing wonder waffles. Does terrible things to one's feeling of self-worth.
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One could argue that this would be their
"hit rock bottom, get your head out of your ass and come to Jesus moment", but they are too retarded and too un-self-aware to do that. They'll just double down and try this shit again in another... 10-20 years? In a generation or two? In a century?