I think Russ probably has moments when he can bring himself to believe this all will actually happen, narc daydreams/sex fantasies about being a successful and respected brothel owner. But a more cynical part of him probably also understands that this is all bullshit. For Russ it's all about seeming to be this ambitious, hardworking underdog always on the brink of success, with new projects always coming out: songs, music videos, ballot initiatives, luxury resort brothels! Hey conventionally attractive ladies, any one of these things could be his big break, better get with him now before he's too famous for you!! As others have also pointed out, these fake projects are convenient excuses for him to harass professionally attractive thots under the guise of business opportunities. It's also just a sad attempt to front to social media acquaintances from paralegal school or the LDS that he's totally this busy, motivated, about-to-break-through, "inspirational" disabled guy. To his narc mind if he can't appear successful the next best thing is to appear about-to-be-successful.
The humor comes from the way he can't even be bothered to put in the work necessary to build the facade, not to mention the edifice, of success. Case in point, it would have taken 2 minutes to set up an email address for "Wild West Resort" and plug it into the contact section of the one-page website, but Russ lost interest between realizing their should be a contact and creating one. How are the investors supposed to get in touch to give you their millions Russ??