Business ‘Smells like McDonald's': Fast-food chain debuts ‘world's first' scented billboard - The billboards were strategically placed within 200 meters of McDonald's restaurants, officials said

https://www.nbcbayarea.com/entertai...ards-that-smell-like-mcdonalds-fries/3508341/

Sure, you've seen billboards. But have you ever had the chance to smell one?

Some will soon be able to, thanks to McDonald's.

According to a press release, the Chicago-based burger chain debuted a series of seemingly-plain yellow and red billboards in the Netherlands that contain "the distinct aroma of McDonald's French Fries."

"In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald's," the press release said. "Though unseen, its presence is unmistakable, akin to the brand's iconic logo or jingle. That is why McDonald's Netherlands leveraged their iconic smell in their latest campaign."

According to the release, the billboards appear empty at first glance. However, passengers approaching within five meters of the signs will begin to smell the chain's iconic fries.

It's the first time a billboard has been used to "diffuse the McDonald's scent," the release added.

A promotional video for the campaign described it as "the world's first billboard that smells like McDonald's." In the video, officials say the brand used ventilators to "suck and diffuse" the scent of McDonald's fries, which were placed inside the sign.


The billboards were then "strategically" placed within 200 meters of McDonald's restaurants, the release said.

The campaign comes after McDonald's announced all U.S. stores would start selling McDonald's Krispy Kreme doughnuts. The rollout will start in the second half of 2024. It's expected to be completed in 2026, officials said.

 

[Coldgrip]

I want them to release a burnt toast one.

 

[Tablet County]

I don't want to imagine the smell of those billboards after long hours in the hot sun.

 

[Local FloRida-man]

Can't wait for them to add these all along the highway so we can add smell pollution to the noise, light, and normal pollution corporations put out just to ruin my commute. Hope the rats gnaw the thing to pieces.

 

[WonderWino]

So.... how long do you think it'll be before someone claims whatever chemicals they're putting in these billboards to produce these scents made them sick and sue

That said, if this takes off how long will it be before shady surgeons start putting out billboards for stinkditch surgery complete with stinkditch smell. Just what you want to experience stuck in traffic on a swelteringly hot california highway in rush hour

 

[CoolFool]

I miss the original fries. The current ones are okay, I'll eat them, but they aren't like the ones I remember eating as a kid.

 

[The Lawgiver]

Bring back the flipped logo with the bootleg mcdonaldland guys and Chili BBQ sauce you cowards. Timegating that sauce was a fucking mistake, and this shit's your followup promo?

 

[Agamemnon Busmalis]

I've heard there's an apartment in Casper, Wyoming that smells like Wendy's.

 

[._.]

Cant you already smell McDonalds if youre within 200 meters of them? There will be days when Ill step out of the car when Im running errands and youll catch a whiff of the breeze and like 'damn smells like someone spilled the grease vat', its almost as pungent as pot.

 

[Google.com]

If they are allowed to do this what prevents me from having one of those mobile ad trucks things, driving it by city hall, and filling it with dog shit instead of burgers.

 

[bliblblblbbllb]

Every time I clean my deep fryer at work, we empty the oil, add water, and boil it with a special chemical packet to break down all the disgusting grease deep in it. Every time, the smell produced smells exactly like McDonald's. I cannot think of something more likely to be bad for human health than the aerosolized chemicals produced by heavily used high temp oil, regardless if it makes you hungry or not.

 

[UncleFezziesPantsPuppet]

Can’t wait for it to smell like hobo shit and cum.

 

[vomitusdeux]

Thank you mcdonalds for the endless possibilities this technology can bring! I can't wait to start making erotic scented chuzzle billboards. Before anyone asks in advance, no, I wont be making 'diaper' an erotic chuzzle aroma. I refuse to cater to those people.

 

[oldTireWater]

"It smells like McDonalds!"

"Sir, this is a Wendy's"

 

[Trump's Chosen]

A stunning new technology. We must harness it for social purposes. For example, white people's racism against the fragrant beautiful smell of diverse people. We should be using tax money to bring these scents to new neighborhoods in order to make people more used to these smells and make them less racist.

 

[The Mass Shooter Ron Soye]

Cant you already smell McDonalds if youre within 200 meters of them? There will be days when Ill step out of the car when Im running errands and youll catch a whiff of the breeze and like 'damn smells like someone spilled the grease vat', its almost as pungent as pot.

They are stretching the odor of McD's to create an entire grease zone.

 

[WonderWino]

So.... does this mean I could open a bait and tackle shop and then advertise on a scented billboard in a rich neighborhood that gives off rotten fish smell 24 hours a day?

 

[Hamstirer]

So.... does this mean I could open a bait and tackle shop and then advertise on a scented billboard in a rich neighborhood that gives off rotten fish smell 24 hours a day?

Open it up beside a gay bar and a strip club and you'll pull triple duty.

 

[holyhandgrenade]

Make a curry billboard and I'm in. Give me those cancer chemicals right down my nose holes.

 

[Soup Sammiches]

And coming soon. Underarm Infection and New York Subway. Pre-register now!