Culture Warhammer 40,000 has slightly more women in it now and the neckbeards aren't happy - We're still not at "female space marines" but give it time.

40k.png
(Image credit: Games Workshop)

Since Warhammer 40,000's 10th edition was released last year, each of the wargame's factions has been getting the traditional rules refresh in the form of a new Codex book. The latest deals with the Adeptus Custodes, genetically engineered bodyguards of the Emperor so gigantic they make space marines look weedy. (They also happen to be Henry Cavill's army of choice). There are 10,000 of them and in the past they've only ever been depicted as men. In this latest iteration, shock horror, at least two of the Custodes are women.

Most players seem to have responded to this by shrugging and getting back to arguing about the new rules, but there's always a vocal minority who go on a tear. The Mail Online ran a typically subtle and understated headline that declared "It's Wokehammer!" and the meme community Grimdank has declared posts about "Femstodes" will only be allowed for one week before they join "Female Space Marine posts" as a banned topic. Games Workshop's official response is a tweet that says, "In regards to female Custodians, there have always been female Custodians, since the first of the Ten Thousand were created."

Is this a retcon? Yep, and it won't be the last. Warhammer 40,000 has had fluid "lore" right from the start. The original Custodian Guards were depicted as shirtless hunks who never leave Earth—a long way from the heavily armored galaxy-spanning golden gods they became—to say nothing of tweaks to the 40K canon like ditching half-eldar space marines and rewriting the Horus Heresy from a short story a handful of pages long into a series of 60+ novels.

The Adeptus Custodes aren't 40K's only genetically engineered supersoldiers, of course. The setting's flagship faction are the space marines, who are created differently—where Custodes are enhanced via a unique process begun when they're infants, space marines begin being grafted with a "gene-seed" when they're on the verge of puberty. And while the explanation that space marine gene-seeds are "keyed to male hormones and tissue types" goes back a way, it's not the real reason Games Workshop made a whole army of dudes who are men.

As GW's former head of IP Alan Merrett once explained on Facebook, "The reason there aren't female Space Marines has nothing to do with lore, or background or character of Marines. It's to do with [the] simple logistics of making miniatures and selling miniatures." In the 1980s GW sold miniatures in sets called blister packs, and as Merrett explained "the intention was that upwards of 25% of all models would be female." That didn't last because "retailers kept complaining to us that customers weren't buying the female models and could we not include any in their restocks." By the time Warhammer 40,000 was designed, GW made sure its poster boys were, well, boys to ensure they'd sell. As Merrett put it, "All the background fluff about why there are only male Marines is there to justify a commercial logistics issue."

And the same was true of the Adeptus Custodes, until it wasn't. Though the customers at the average Warhammer shop are mostly men, these days there are usually one or two women as well. And the men are a lot less likely to throw a hissy-fit about having women in their armies than gamers in the 1980s, despite what Reddit and Twitter might suggest. All of 40K's lore and storytelling exists to provide context for selling toy soldiers to people, and as the customer base changes so too will that lore.

Article Link

Archive
 
That didn't last because "retailers kept complaining to us that customers weren't buying the female models and could we not include any in their restocks."
So you're forcing something on your customers that you already know they don't want and won't buy.

A strange business plan.
 
Isn't it funny how a few weeks after Blackrock and Vangaurd bought a large chunk of GW shares this happens?

I mean what a weird coincidence right? Two massive drivers of the ESG scam buy into your company and suddenly "there have always been female space marines". Talk about timing.
 
Burn it all down. Leave all media and pop culture a bankrupt scorched hellscape any time the woke try to infiltrate.

Corporations are making these changes because they feel that the investment capital from groups pushing ESG is worth more than their loyal customers. The only way to stop this is to walk away from any company that sells out. Maybe after enough of them go broke the rest will learn their lesson.
 
Are men allowed to have even one single thing or does literally 100% of all media and pop culture have to be female oriented and turned into a generic girlie brand?
Your close but missing the real point.

It's not about men, it's about You having no refuge from the politics of progressivism. No where to turn to escape the drumbeat of ideologically driven narrative. No hidey hole to enjoy time away from the culture war. Just a constant stream of ideology poured into every facet of life so you can never get away from it

We've always been at war with East Asia.
 
Are men allowed to have even one single thing or does literally 100% of all media and pop culture have to be female oriented and turned into a generic girlie brand?
No, because companies are looking to expand their profits into female territory.
They think this is how they are gonna get Becca not to buy a latte and buy a space marine.
 
>Implying GW will ever do anything with the Soroitas
They put them in all their fucking marketing despite doing absolutely fucking nothing with them with their products.

You know, because they sell like shit. As sad as that is because they are a cool as fuck faction, but the male dominated wargaming tabletop market just isn't that interested in playing an all female faction. Same shit happened to the amazons in Warhammer fantasy.
No, because companies are looking to expand their profits into female territory.
They would actually make new products, or in this case a whole new universe, that women would actually be interested in if they gave even the slightest fuck about truly entering the female consumer market. Its just ideologically driven idiots who benefited from the peter principle of monopoly managers promoting incompetence to protect their jobs, which they are also incompetent at, from actual competent people and trying to punish their audience for not agreeing with them ideologically.

And of course appeasing Blackrock and Vanguard in their crusade to make sure every company can only survive off the government teet for no doubt incredibly shady reasons. Unironically, thanks Obama on that one because that god awful president basically gave them the keys to treasury when he brought them in to "fix the housing crisis" back in 2008.
 
Last edited:
No, because companies are looking to expand their profits into female territory.
They think this is how they are gonna get Becca not to buy a latte and buy a space marine.
They're going to have an uphill battle on this one. $1000+ dollar miniature figures that you have to paint yourself is a uniquely male kind of autism.

Maybe .0001 percent of women and I mean real women with wombs and vaginas would go for that.
 
This was a long time coming and only the beginning. They've been trying to talk these issues into controversies for a decade. Fans want no part of it, but it seems like the company in charge is putting its foot down now. "You will have bastardized lore/canon!" Only the beginning.

And remember that this is a series that is as far from ever being something "PC", progressive or leftist as you could get, or they can likely ever tolerate. There is little chance at subversion beyond something along the lines "gay hitler" level subversion. You may make them gay, women or troons, but they will still be "fascists". Not a single extra person will ever pay money for this series because of this, but you went and pissed off a lot of people who do. For what?
 
Last edited:
They're going to have an uphill battle on this one. $1000+ dollar miniature figures that you have to paint yourself is a uniquely male kind of autism.

Maybe .0001 percent of women and I mean real women with wombs and vaginas would go for that.
The market is coomers.

"Giantess" was the most-searched fetish in America a month or two before this decision.
 
Back