Roger Ebert himself publicly sang the praises of the Plinkett Star Wars reviews, so it isn't a stretch to think the powers-that-be at Disney were well aware of them. Those reviews took on a life of their own, and achieved cultural relevance beyond Mike and RLM.
I think people overestimate just how much cachet the Plinkett reviews had/have. Like the retard who said it was what got them to hire JJ Abrams.
However, I'm still struck by a teaser video that (I think) Simon Pegg 'hosted' (it might've been JJ and Pegg cameoed) during the production of the first sequel film where they made a biiiiiiiiiiiiig point of talking about 'real sets' and practical effects and etc etc etc.
I always thought that was some subtle marketing towards jaded Star Wars fans to get them hyped, as the Plinkett Reviews did make a big deal about green screens and the glut of CGI that was in the sequel films. Including Pegg was also a pretty shrewd move, too, as I'd argue his show, Spaced, was sort of the start of criticism of the sequel Star Wars. It was definitely him Tweeting about the Plinkett review that caused RLM to blow up in the first place.
Marketers were almost assuredly tuned in to the general attitudes diehard fans had. It also makes sense to try and capitalize on using them to hype up the film before the cat got out of the bag and we got to see Kennedy Wars for what it was (by and large trash with a few motes of interesting shit here and there.) They did it again with either the second or third film (I can't recall) by hyping up the guy who worked on the script for Empire Strikes Back.
I don't really care if new Star Wars had a female lead or whatever. Sarah Connor was cool. Ripley was cool. The Bride in Kill Bill was cool.
What sucked was just the way that they approached literally everything. It was like troon Star Wars: skinwalking around aping the thing it claims it is, while daring everyone around them to challenge them on their bullshit.
It's why the prequels are seen as 'not as bad', because it at least had the 'spirit' of Star Wars, even if they were overproduced CGI-fests telling a first-draft story.