YouTube Ads Will Now Play Even When Your Video Is Paused - YouTube has taken its advertising efforts to a new level, following its recent implementation of longer unskippable ads.

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YouTube has taken its advertising efforts to a new level, following its recent implementation of longer unskippable ads. The platform now displays ads even when users pause their videos.

Confirming the rollout on Thursday, the Google-owned company announced that “Pause ads” are now available to all advertisers. When users pause a video, an ad will appear on the side of the screen, disrupting any brief reprieve viewers might have expected.

A Google spokesperson described the change as “seamless for viewers” and an opportunity to engage more effectively with brands. “It’s been a beneficial update for the entire YouTube ecosystem and one of the elements of the modern CTV (connected TV) ads experience,” the spokesperson added. The news was first reported by The Verge.

While YouTube claims the update offers a less intrusive experience, social media users have expressed frustration with the inescapable nature of the new ads. This comes amid increasing criticism of the platform for bombarding viewers with more ads.

For those looking to avoid ads altogether, YouTube Premium offers an ad-free experience for $13.99 per month, making it a go-to solution for frequent users.

The introduction of pause ads was first tested in 2023, primarily on internet-connected TVs (CTV). Philipp Schindler, the head of sales for Google and YouTube, noted during an Alphabet earnings call that the feature gained significant traction during the pilot phase.

Although the company did not disclose detailed financial figures, it confirmed that the new ad format has been profitable.

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Honestly, it feels like Youtube and ad-blockers have a behind the scenes deal. Because this is some of the best marketing I have ever seen for ad-blockers before. Its a shame its entirely due to incompetence, greed and stupidity on Youtube's part.
A Google spokesperson described the change as “seamless for viewers” and an opportunity to engage more effectively with brands. “It’s been a beneficial update for the entire YouTube ecosystem and one of the elements of the modern CTV (connected TV) ads experience,” the spokesperson added.
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LMAO
 
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Reactions: spiritofamermaid, Saturnalia-1918, Klamimera and 24 others
I'm glad that the outsourced Pajeets working for YouTube are so incompetent and I'm not a retard. Occasionally they'll find their way through my adblock for like a day and it really pisses me off before it updates and fixes it or I can figure out a workaround.

The day that ads become unblockable on YouTube is the day that I stop using YouTube. I fucking hate them so much, they are the worst example of a modern tech monopoly due to Google's resources with a horrible website that continues to decline in quality over time and absolute clowns running it and employed there. "Don't like it? Go build your own video site to compete with our billion dollar servers run at a loss using Google money. Easy."
 
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The other day I was watching a stream on my phone and a ad poped suddenly in the chat section. Not sure if this has happened to someone else but I guess that's another new impementation as well? These niggas are desperate.
 
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I fucking hate it. I fucking hate how ads are shoved into everything. I hate how ads are always preying on the most vulnerable. I hate how Youtube will allow borderline porn as ads while striking creators for pointing them out.
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And I get that "oh, they need to make money", but do you think advertisers are going to be that happy about pause ads considering people often pause the video... to turn attention away from the screen?
 
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Still winning on Brave, no ads so far.

To me ads have the opposite effect, where it'll make me more reluctant to buy your stuff if I was remotely going to, in the first place, if I even remember your shitty product when I see it IRL.

If a time comes when nothing can be done, you won't be able to make me watch that crap, it's going to get muted, and I'll probably either scroll down to read the comments during that timespan, or do something else, maybe having another window on the side while the ads play on the other.

Point is, I'm not watching/hearing that shit, and if it ever comes to "eye trackers" like in that meme image, it's not going to work on PC unless it's mandated that a camera is used. By that point I assume the social outrage will (hopefully) create alternatives.

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ZazietheBeast said:
Make a better platform first and people would be happy to sit through ads. Its carrot and stick. Not Stick, Stick, Stick!
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People have made better platforms, but normies will always stick with the default experience.
Normies will use the apps preinstalled on their device.
Normies will use said apps however they are reconfigured.
Normies will just tolerate whatever bullshit because "it works".
We Are The Witches said:
To me ads have the opposite effect, where it'll make me more reluctant to buy your stuff if I was remotely going to, in the first place, if I even remember your shitty product when I see it IRL.
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That's because the ads aren't made for you. It's like propaganda: it's made to capture the most amount of people and most of them sit in the middle.
 
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