YouTube Ads Will Now Play Even When Your Video Is Paused - YouTube has taken its advertising efforts to a new level, following its recent implementation of longer unskippable ads.

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YouTube has taken its advertising efforts to a new level, following its recent implementation of longer unskippable ads. The platform now displays ads even when users pause their videos.

Confirming the rollout on Thursday, the Google-owned company announced that “Pause ads” are now available to all advertisers. When users pause a video, an ad will appear on the side of the screen, disrupting any brief reprieve viewers might have expected.

A Google spokesperson described the change as “seamless for viewers” and an opportunity to engage more effectively with brands. “It’s been a beneficial update for the entire YouTube ecosystem and one of the elements of the modern CTV (connected TV) ads experience,” the spokesperson added. The news was first reported by The Verge.

While YouTube claims the update offers a less intrusive experience, social media users have expressed frustration with the inescapable nature of the new ads. This comes amid increasing criticism of the platform for bombarding viewers with more ads.

For those looking to avoid ads altogether, YouTube Premium offers an ad-free experience for $13.99 per month, making it a go-to solution for frequent users.

The introduction of pause ads was first tested in 2023, primarily on internet-connected TVs (CTV). Philipp Schindler, the head of sales for Google and YouTube, noted during an Alphabet earnings call that the feature gained significant traction during the pilot phase.

Although the company did not disclose detailed financial figures, it confirmed that the new ad format has been profitable.

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I think if companies could get it into their heads that five-second ads are the modern, most acceptable (I.E., people will listen to it) manner of advertising a lot around marketing could be made better for everyone.

But marketing is ran by the psychology equivalent of demonologists so it'll never get any better. I hate marketing and everyone in it.
Rudolf's Friend said:
So what adblockers do you guys recommend so I don't have to deal with this bullshit?
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Just Brave's default blocker. Works wonders so far thank goodness.
 
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Day of the Cope said:
People have made better platforms, but normies will always stick with the default experience.
Normies will use the apps preinstalled on their device.
Normies will use said apps however they are reconfigured.
Normies will just tolerate whatever bullshit because "it works".
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Until another Normie introduces them to the exit from pre-installed bullshit. And normies love convenient shortcuts.
 
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Schwarzwald said:
I'm glad that the outsourced Pajeets working for YouTube are so incompetent and I'm not a retard. Occasionally they'll find their way through my adblock for like a day and it really pisses me off before it updates and fixes it or I can figure out a workaround.

The day that ads become unblockable on YouTube is the day that I stop using YouTube. I fucking hate them so much, they are the worst example of a modern tech monopoly due to Google's resources with a horrible website that continues to decline in quality over time and absolute clowns running it and employed there. "Don't like it? Go build your own video site to compete with our billion dollar servers run at a loss using Google money. Easy."
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and seeing most of the ads are scams like that cardone clown..........
 
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Super Hans v2 said:
After Floyd got deified one of my normie relatives would bitch about an hour-long lecture from some Iranian cunt would pop as an ad, and a lot. Sometimes similarly lengthed infomericals.
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To the tune of about 1-in-100, I'll still get a 30+ minute "ad" from time to time.

It's always on a video that's only 5 min long, how they expect you to sit through something that's several magnitudes longer than the video you were expecting is beyond me.

Seems like anyone who failed to grasp that would get an "F" right out of advertising school.

And it's never even obliquely related to what I'm watching, so whoever is designing the keyword-fed-algorithms that drive its decision making is likewise asleep at the switch.

I'm talking like, trying to watch a non-corporate, non-sponsored, 100% made-in-bedroom production on restoring old Hot Wheels cars, and suddenly, I get a 30 minute guided tour on the best night spots in Paris......

This can't possibly be making anyone money.

My solution to unskippable ads has always been to hit the mute button and tab out to the Farms anyway.
 
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Preacher ✝ said:
uBlock Origin has yet let to me down in terms of YouTube. Somehow Twitch found a way around it though.
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Barry Williams said:
I've been experimenting with additional add-ons such as TTVLOL and Purple Ad Blocker, but they seem to be hit or miss with how well they work. Right now I think I fucked something up because Twitch's video player doesn't even load in my browser anymore presumably because one of the ad blockers isn't working right following an update, or Twitch has rolled out an update where if it detects one of the blockers I have installed then it just doesn't load the player at all.
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Asian tech support said:
Alternative Player for Twitch.tv
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Another option for Twitch ad blocking is to add a script into UBO. It still does the same lower quality while ads are running in the background, but it has worked for me so far.
 
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ZazietheBeast said:
Until another Normie introduces them to the exit from pre-installed bullshit. And normies love convenient shortcuts.
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The coolest thing about being an ape is that we have the whole "normie see, normie do" effect going on.
Ho-oh said:
And the worst part is, normies are just laying down and accepting this & not knowing any better. *sigh*
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Go out and teach them. Everyone hates ads and installing Brave just works™.
 
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JosephStalin said:
Use Brave for a browser. Almost never see ads when watching YouTube.
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It's the same on mobile. I use the Brave browser on Android to watch Youtube-videos. The browser removes all ads on Youtube, making the experience so much better than whatever extra functionality the official Youtube-app could provide.

And you can turn on some setting on the mobile Brave browser that lets videos continue playing even when the screen is off, something that required Youtube Premium if you're using the app.
 
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It's crazy that people still use the default YouTube mobile app when NewPipe goes above and beyond it in every conceivable way. As for PC, Ublock still works for me and if YouTube does manage to win the ad war in the future I can dropkick YouTube at any time without a second thought.

YouTube has already lost.
 
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