The tech industry cannot collapse soon enough, even the slow collapse we are seeing already isn't nearly enough. I want these Google execs panhandling for money while dodging hobo shit landmines and fent needles in San Francisco. Fucking bastards.
It has to. It's not financially viable for companies to continue investing hundreds of millions of dollars into pay-per-click (PPC) advertising through search engines like Google and social media. Remember that some companies pay up to
5 whole dollars per
one click, and the average PPC conversion rate for something like e-commerce is
1.5%. That means if the average price per click on one campaign is $5, and you have 10,000 people click on the SERP ad or display ad, (also same thing for paid social media posts), you've now spent
$50,000 and only 150 of those people you've made sales or some other direct conversion to. To justify this this the customer lifetime value / AOV would have to be at the MINIMUM net of
$330.
Return on advertising spend is also
decreasing for EVERYBODY while PPC campaigns are INCREASING in costs. This is the lifeblood of big tech companies like Google and Facebook. It is such a massively huge fuck-off bubble that the end has to be just around the corner. This is probably why they are aggressively pushing back against ad blockers.
Another Google business model is just racketeering. Remember that some companies who do SERP ads have to
maintain their spot at the top of the list, and that means having to invest money there so there competitor can't. Some campaigns exist solely to maintain their current market position. This costs tens of millions of dollars and it's basically a gayer, more rainbow colored form of pizzo except Google can completely get away with it and because of their influence in government be immune from literally anything.
The entire American economy is one giant retarded scheme and it's impossible to explain this to people. All it would take to end this late stage capitalism nightmare is just for people to spend 10 seconds installing a fucking adblocker. Yet the numbers on the people who use adblockers are consistently grim with only
30% to 40% of people actually using them. I will never understand this phenomena, it takes less then 2 minutes even for a less technologically inept user to look up "ad block", click the Chrome or Firefox or Safari extension page, hit "Install", or if they are a mobilefag download a browser like Brave. If you have older folks in your family, the next time you help them out with a computer problem or just have some time to be around them
please install an ad blocker on their browser.
Do you know why everything now wants to be subscription-based and never you actually own something? It all goes back to paid search. Paid search and PPC is directly responsible for this shift. It's not the sole cause but it is the most direct contributing factor.