I was late to the stream and didn't get to hear the Blizzard struggle sesh live, but here's a relevant article that I don't think has crossed Josh's eyes:
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Obviously it comes down to overhead costs(skins are easy to make and take far fewer man-hours to make than a full game) and how many times you can get consumers to make the purchase, but if you wonder why Blizzard functions the way it does now)or any other gaming company for that matter), this is why. Actually I was watching a Nick DeOrio stream VOD where he face-cam'd himself in his pinball machine dungeon yesterday, and he said something at one point along the lines of "I promise chat, I'll make one more video before the end of the year, but it takes way more hours to make a video that will get a fraction of the views, Right now streaming is where the money is at, I'd be stupid not to." So he only goes live once or twice a week, uploads the stream after an editor goes over it, and peeks in on/intrudes on Chud Logic or Destiny streams.