The real problem is massive, unbeatable inertia the likes of which the Internet has rarely seen. The audience is on FA because the artists are on FA and the artists are on FA because they can only make money on FA due to the audience, who in turn.... You get the idea. The only way FA dies is if something breaks this cycle. And to date it has been disturbingly resilient. Most of the alternatives launched in a hurry when FA had something like a two month outage. Even after that, people just drifted back. I don't know of many websites other than FA and the Farms that can tank months-long outages and have people just come back.