You have to remember that for over a year, the media were hyping Swift as a kingmaker. Although it was almost definitive that she was going to support the Democrat candidate, there was still speculation that maybe, just perhaps maybe, she could go for Trump, and they were scared. There were articles pumped about how Taylor was going to swing the election, decide it once and for all, and that we were at her mercy.
We, too, were scared here. When Taylor endorsed Kamala, there was a lot of copium. Then Trump said that he hated Taylor, but it was swept under the rug because he had another assassination attempt that day.
Then what happened? Taylor did absolutely nothing. Zilch. She sent a lot of traffic to a voter registration page, and that was the media's big cope, but that traffic came from all across the world. Then, the polls came out, and it turns out Taylor's endorsement meant nothing—if anything, it pushed more people NOT to vote for Kamala.
They know that their celebrities mean nothing now. In the final stretch, they tried to throw every single celebrity imaginable to see what would stick, but nothing worked. Trump won, and he's expected to win the popular vote for the first time.