Does ralph even know if what he's doing is 'hype'/kayfabe or real? Seriously, is he able to distinguish the difference between them?
Personally I think he gets mad and petulant and lashes out like a child, channelled through his wrassling contaminated mind, and then when things don't go his way he retreats back it was all fake to begin with. Or at least that's how it used to be. These days I'm not sure if there's actually any coherent thoughts behind it all and he's just running on broken brained impulse. Either way it's pathetic.