Jontron is one of many content creators who got pushed too far by this sort of shit. A lot of people don't realize it, but prior to his going on Sargon's show, he had almost 100 pages worth of the outrage machine trying to Nora Reed him. Eventually Jontron just said: "Fuck it, if I'm going to be attacked by these faggots, I'm going to have the fun of doing what I'm getting blamed for," and he went on Sargon's show.
If you haven't heard it, check it out. It's pretty goddamned long (5 hours? Jesus), but the good stuff with Jon happens in the first hour. It's surprisingly heartfelt and covers a lot of why Jon's been worried about this shit - all for justified reasons. Like pretty much every big LPer and reviewer on the Internet, he knows people who've been given the choice of being targetted or drinking the kool-aid, and it's starting to become apparent just how endemic this shit is.