For people who crow about media literacy and psychology and love telling the people they're voting against their interests...
They really miss the forest for the trees that being a gay overstepping finger wagging schoolmarm has never ever even once been cool, to anyone.
The bush years fostered "Fuck you chimpy mcflightsuit

" ez bake rebellion because a bunch of geezers who didn't know how the internet worked wanted to make rules for it in between clown justification conflicts and years of easy target gaffes goofs and bumbles and basically writing checks for comedy central talking head pundits to finance their mansions for a decade with material to work with.
It minted a lot of brand new libs and democrats in general. And during a wild west rapid digital expansionist period so we got that lovely kettle of shit baked into the very foundations of it.
Now because of their collective goldfish memories they are repeating the very same pendulum swing almost note for note. Clueless retards goofing and gaffing who won the culture war previously and don't get that they're currently losing it and losing badly.
Every single time your message falls in lockstep with your typical frumpy fat HR team at any old regular McMegaCorpo institute you're now officially as appealing to young people as sandpaper charmin after taco night.