Inflation make line go up. If sales go down, make profit go up. This is what every company on the planet has been doing. They don't care if that profit has any sustainability. They don't care if that line go up crashes the company 2 years later. They do not give a rats anus if you can afford their product or not.
You can see the real world version of this happen with most of the tech sector and silicon valley darlings. Nvidia is massively overvalued to a point where they had to split the stock damn near twice thanks to having their fingers in the AI pie, and their last 3x-4x-5x product line launches they put like 3 on the shelf in an entire city or county and don't actually post sales figures and MSRP is a myth as it is being scalped direct from the vendor day one on amazon.
A margin of fucking error amount of people in hardware census and steam auto reporting have a 4090 even after all this time since launch despite it being a damn near iconic flagship product in every other metric. We can't even cite "price" as a problem since apple shit and overpriced other luxury tech can still move.
Despite being the only GPU game in town for most people, most of their wealth is not selling a product to people or consumers, it's investor money and big promises with their only tangible income of merit after the great covid crypto coof boom is selling workstation cards and 4090s en masse direct to enterprise tech outlets, vfx studios, academia, and supplying chinese AI horse shit firms. That's one of their only concrete worth driver, the rest is all investor hype being the only game in town for a buzzwordy tech.
Also dislike the matter all you want even if the whitest african is somehow doing a few good things to a great surprise, Tesla is sort of the same thing. Less total vehicles sold in an operation lifetime than one month of lagging ford sales and ford motors is under 10 bucks a unit and Tesla's has been in the hundreds for years despite not making their money selling electric vehicles. Because they're a post i-phone "Apple" style company.
They aren't particularly selling a product, the product is just there at this point for legitimacy. They're selling mutual promises of wealth and being in on the money pile imo.
"Post Consumer" is a very tangible thing and we've been flirting with that shit for way too long.