Creativity and selling stuff rarely have anything to do with the other. Taylor Swift, McDonald's, all those cringe romantic drama movies on Netflix - they all sell well, but they are also generic slop built on an established bestselling formula without rocking the boat that much. If anything, if you want to sell a lot of stuff, getting too creative can even be a detriment, as normies tend to fall back on what they are familiar with and like.
I doubt that, as a businessman, July is going to solicit or publish/distribute works that don't fall back on popular tropes one way or the other. Whether this is bad for Comicsgate, who knows, but then again, does Comicsgate even exist anymore? It's just a bunch of catty obese middle-aged man acting like mean girls now, and many would kill to even have the fraction of "failure" July is currently experiencing.