Also, why must they share everything? What compels these "influencers" to post every little thing that happens in their life online for complete strangers? Especially influencers under a microscope like Anisa. Most of the attention she gets is negative. Is the dopamine really worth it?
It all comes down to the quote "don't let the trolls win".
Most of us went through a phase like this in high school, I know I did. You want to prove your haters wrong and in some way be accepted by them. The human brain naturally builds its reward system around whatever highs and lows it has been engaging with lately. It's why people stay in abusive relationsips, and it's also related to the mechanism that makes alcholics continue to drink even when the have agonizing vomit sessions twice a week and hangovers every morning. The up/down relationship is better than the unknown horror of trying to build your approval system around something you don't know yet.
You can break an "addiction" of this nature, I had to completely ditch a social group at one point because i realized it was a clown show. It only took a month into my new one to realize that I was way happier and never wanted to hear from my old friends again. I've had to do the same with jobs. Making that huge change in your life where you say
"wait... this person/company/political party/ideology/group that i've been spending so much mental stress trying to satisfy isn't actually worth it... i don't actually need this thing, it will be painful for a while but i'll find something else" is such a relieving feeling when you finally do it.
But for ian and anisa
the only social approval they've ever had has been from the amorphous blob of internet commenters or other creators. And not just social approval but 100% of their financial success, political opinions, creative ouptput, work success, all of it has been online. It makes perfect sense that their brains are obsessed with getting that online approval back because it's the only tit they've ever gotten milk from.
This dynamic is really the core of most lolcows honestly. Many years ago i remember reading a great post on the farms about the best "guardrails" against e-celebs becoming lolcows. The two i remember were
A: they have the ability to make a living even if their channel crashes
B: They have a social group that the internet will never know about
Ian and Anisa are the polar opposite of that.