This is true. The vast majority of manga is released in magazines, then recompiled into tankobon and republished. Translations tend to be of the latter. But there's a few other points to recall: first, the people in charge are infamously ruthless about trimming the fat. There's a lot of people with a lot of ideas trying to get a spot in the magazine, and if your work isn't popular enough, they'll jettison you in a heartbeat to try something else. Second, there's very little in the way of crossovers and shared universes, so these stories can range all over the spectrum in themes, setting, etc, and don't need to be homogenized for the sake of cross-compatibility. It also means that they don't fall into the crisis crossover trap where consumers need to buy multiple entries from multiple different lines to stay up to date on what's actually happening.
tl;dr: Shounen Jump doesn't have the Disney tit to suck on, so they can't operate at a loss. As a result, unlike [current year] Marvel, they need to have non-exceptional business practices.
I wish they'd go back to how (I assume) crossovers were originally done. You have a story using all the characters that only revolves around content that happened in the story. If you want to have slight character changes out of that, explain in that specific character's issue as a quick aside what happened to make that change happen.
Example: Spider-Man has a Black-Suit. Quick aside: spider-man's costume got fucked up so he found a weird alien suit. To find out more, read Sercet Wars. If you dont care, dont worry. None of the other stuff in that book will effect this seres.
Like it's so easy. Instead you get whole Series that dont recover thanks to some random event in a crossover that had series spanning fallout and killed important characters to a series ongoing plot. I remember A-Force got fucked because of crossover. Also, some of those crossovers dont even do "tie-in" books. They're just straight up a part of the story. Like how Avengers during Infinity and lead up to Secret Wars (2016) was nothing but stories that were important to the crossover. I hate that shit.
Can't speak for at the moment but up to a year ago Marvel almost seemed to go out of their way to screw over comic shops. I'm not naïve comics will eventually be digital only comics shops need to diversify their inventory with back issues, toys, books, etc if they want to survive. But DC lowered prices during rebirth and has a return policy unlike Marvel. Marvel also would offer variants on books but only on so many issues and if comic store owners had a subscriber who wanted it they'd have to have order them and eat the access due to Marvel's no return policy or risk driving away a steady customer in a unsteady market. Then as the Avengers are the biggest thing in Cinema they replace Captain America, Iron Man, Hulk, and Thor make Cap a Nazi and killed Black Widow and then wondered why retailers where upset and chose to attack the majority over comments made by a few in frustration.
I'm not wanting to start a Mavel vs DC arguement, but I know twice now DC has made a point of their books being a certain price (Normally $3) across all titles. They did it with Nu52 and Rebirth. No one wants to pay $5 for a book with the same amount of pages as its peer $3 title. Marvel also pulled some weird shit were to get rare variants of, for example, Spider-Man, you'd have to buy 100 issues of Iceman or some dumb shit. Then Marvel gets to pretend their sales numbers for the bad series are good when all your doing is ripping off your comic retailers.
Getting a little bit on topic, it seems that Marvel's SJW era of comics is starting to end and they're going things right again. They're bringing back the versions of characters people want ( Wolverine, Jean Grey, Captain America, Iron Man, Thor). They, for now, seem to have stopped just weird "movie conflict bans," like ending FF and there weird need to push Inhumans over X-Men. As much as I'd want to believe that they'll look at their dumb SJW mouthpieces like Waid and kick them to the curb, the ones that sell will probably stay around. I dont buy Mark Waid books anymore, but my friends who do still love his work so idk.
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