lol this shit's gotten under my skin lately
it's as if soulless mid-2010s flat design (metro, material design, etc) started gestating for a few years, bloated the fuck up, grew softer edges, and started rapidly spawning these ugly featureless facsimiles of humans in a horribly misguided attempt to differentiate itself. graphic design firms and the corporatocracy have been absolutely fucking obsessed with these things for years now and it seems like everybody else is only just now noticing - i didn't realize flat humans were fucking everywhere until discord moved away from being a "we're gamers uwu" platform and slapped fake calarts characters all over their front page
this is obviously just an attempt at "shaking things up" in the graphic design space, giving 20 something interns low-effort work for way too much goddamn pay, giving silicon valley execs an excuse to not hire large design teams by doing the bare minimum (there's an old
collage that's gone around featuring an anon claiming to be an ex-microsoft dev who says that the higher ups designed the win8/10 ui in powerpoint), and simultaneously making these corps look inoffensive and inclusive, by giving these freak flat humans with giraffe necks vaguely brown skin colors and tumblr hips
i have a schizo gut feeling that lead graphic designers (aka bugmen) slowly realized that flat design is inherently boring, cold, and depressing, so to "evolve" it they decided that bumping up the saturation in photoshop, rounding all of the corners and adding FUN, DIVERSE, RELATABLE """humans""" to the mix and slapping them onto every goddamn online "service" like flex tape would magically solve everything.
mozilla in particular seems to adore this garbage (btw download pale moon)
and yet i've gone through articles like
this one and
this one and nobody knows what the fuck to call these things. facebook calls it "
alegria" design, eli schiff's twitter is named "
humans of flat" (i've seen his name a few times before but i had no idea graphic designers with blue checkmarks got his account nuked for railing against this shit over several years), a few people are disparaging this look by calling it "
corporate memphis" design, i've seen a few twitter far-left types calling them "
neoliberal vector illustrations" (which are apparently evolving into "bougie design aesthetics"), and there are vector packs like "
whoosh!" and "
humaaans" which lets every y-combinator startup use these slender man looking asses on their trendy RESPONSIVE website for absolutely free!
although "art" like this has been commonplace for years and flat design has been the norm for nearly a decade, not once do i remember seeing someone other than the interns being paid to churn out shit like this actually saying that they genuinely preferred simplified flatshit. maybe it's just classic internet contrarianism, but if anything, i'm seeing a small but obsessive contingent of zoomers pining for raw beveled 90s tech aesthetics and webcore and that glossy futuristic y2k aesthetic that i seriously doubt microsoft, apple, google and amazon will ever actually try to replicate with any form of sincerity.
a couple months ago i learned about a myspace clone called
friendproject and last week i just learned it had been
briefly swarmed by tiktok normies. a few of these dickweeds labeled it "unsafe" because it was founded by evil christian fundies, but from personal experience, i know there's a surprisingly large number of spergs from the late 90s and early 2000s trying to tap into early web culture and revive it (neocities, etc..) - some of it is ideological, some of it is out of pure boredom, and a good deal of it is fake as all hell, but i'm at least convinced that we're beginning to see a much more public wave of backlash towards orwellian flatshit and condescending, gangly, inclusive "humans". i'm confident silicon valley billionaries will (assuming they haven't been publicly guillotined) move on as 2020s culture begins to shift and they'll cultivate an aesthetic that looks even more repulsive.
just sit back and imagine a world without smartphones... just let me have my
indulgent pre-9/11 cyberutopia