I wonder if Disney even made back the money they spent acquiring Star Wars.
If they did, it's probably just barely broke even.
Somebody did the math on twitter, and you can too. Numbers according to
https://m.the-numbers.com/movies/franchise/Star-Wars
Theres no way Disney made their money back on SW. They spent 4.3b on Lucasfilm and the total Box office gross for all SW movies they have made is 5.7b roughly. We are going to ignore inflation completely. The total production costs for all of their movies is 1.2b. So if Disney were to receive 100% of the box office gross they are looking at 4.5b right? Except they don't get 100% of the box office gross. They have to split that with theaters.
Typically the split is 50/50 but Disney strong arms theaters to take more. It was documented they wanted 60/40 split in America for some of their later Marvel films. Every foreign distribution contract is different and I'm not aware of any so we will be kind to Disney and say they recieved 60% of the world wide box office. Suddenly that 5.7b is now 3.42b. Besides that already being less than what they paid for l, let's then subtract production costs. That 3.42b is now 2.22b. Still no return on investment. But wait, theres more!
I'm feeling kind today so we are going to hypothetically increase Disney's share of the global box office world wide to 70%. Quick maths means that 5.7b becomes 3.99b - production costs means 2.79b. Rounding up Disney has 2.8b made from a 4.3b investment they spent. Except... We have not included Marketing costs at all for any of these movies. Typically, when calculated. Its assumed a studio will spend the same amount on marketing that they spent on the production budget. Meaning that 1.2b production costs becomes 2.4b in production costs. If Disney had 60% of the box office that means they "made" 1b in "profit" on a 4.3b purchase. If they got to take home 70% of the box office they "made" 1.6b in "profit" on a 4.3b purchase. 70% is practically extortion so it's very unlikely they took home anything more than that.
Considering theres no way in hell they have made up the difference of 2.7 billion dollars in merchandise considering how terrible the sales have been, the books have been, the comics, the video games l, everything essentially Disney is clearly in the red since buying Lucasfilm. I'm confident in that even if Disney could produce all of those things without taking in to account production costs on anything else. This isn't taking into account the multibillion failure both Galxy Edge parks have been.
And the worst part is, for Disney at least, the numbers used are the ones Disney provided. Meaning the actual numbers are probably worse. No budget in anything is a clean round number. And considering how many and long reshoots Solo and RotS took those 275m numbers are probably higher. If you ever wondered why Bob Iger decided to step in and micromanage Lucasfilm during the making of RotS which goes against his entire managing strategy up to that point this is why. Somebody finally looked at the ledger and realized they were in the hole for multiple billions and the brand of SW was dying as well. Bad report to have to take to your boss, the stockholders.
Edit: Needed to mention, theres one way Disney could be relatively neutral in their purchase of Lucasfilm. Even if true it still makes the purchase a bad investment. I believe with the purchase of Lucasfilm they also bought ILM and Skywalker Sound. If true, one could argue the profit they recieve from owning those two companies could offset the losses involved in the SW IP. Prior to Disney buying Lucasfilm if you would see Skywalker Sound + ILM (both companies Lucas created and built) in the credits of practically every movie. Particularly the blockbusters. I haven't seen them nearly as often since Disney bought it which makes sense. If I'm another studio why in the world am I going to give my largest competitor, Disney, money and access to my product? In my opinion, it's unlikely that any potential profit Disney has made off of these two companies could offset the losses from SW due to visual effects houses and sound studios struggling in the current environment with most work being outsourced to independent contracters instead of being assigned to houses that have employed vfx workers. I doubt Disney has been spared the changes in the market, but the possibility needed to be included.