It is dehumanizing and eerie and the fact that it's become so mainstream makes it all the more worse.
Because let's not kid ourselves here, the logical end point of that rhetoric is genocide, if it isn't stopped and I increasingly don't see how it's going to be without violence, there will come a day in which they will try to genocide white people.
That would have sounded like the most insane shit ever a decade ago, but talk of white genocide is no longer the domain of Neo Nazis, it's reality, it's clear as day that there's where all this will go if it continues unimpeded.
And if it does, they'll act shocked, just utterly appalled, that there would ever be any white people who wouldn't walk quietly into the gas chambers, they will continue to go on about "Nazis" as they're trying to stuff white people in gas chambers and they would do it without the single, smallest shred of irony or self awareness.