- Joined
- May 16, 2019
I'm not so sure. The thing that makes Trump's strategy work... is Trump. I don't think you can replicate his success with anyone else.
Perhaps, but even before 2016 there were signs that political ads were becoming less effective, certainly less cost-effective. Getting outspent 2:1 and winning means there are alternate paths available, even if the campaign isn't based on personal charisma.
What I'd like to see is the Republicans turn into a proper populist party at the state level. Politicians tend to be more popular locally than nationally. Post-2020, if the GOP can coordinate each individual state's party to hold issue-based rallies, supporting state-level initiatives/laws/constitutional amendments, they could attach local politicians to those movements. That drives enthusiasm to trickle up to the Presidential candidate, while removing the pressure and cost from the Presidential campaign. (Basically a reversal of the Presidential candidate's "coattails" helping the ticket down ballot.)
But that's a more holistic plan for the party than just the 2020 election though. Point is, if Trump can show Presidential victories are at least possible without a billion-dollar price tag, it opens up political strategists to new ways of thinking about campaigns.