for BLM and similar progressive groups, the more they lose the more they use it as proof they're right. BLM and LGBT stuff allows companies to show they care and are the good guys, without working to improve the lives of the average citizen or the slave labor conditions in their east asian workshops.
Also its not like there's an alternative to woke companies, corporate america is nearly 100% woke and these corporate entities have so much influence and presence on the average american, you can't go about your day without using their services. Not to mention most of these companies are global homo now, they can do what they want in the US and still be propped up by profits made in other countries.
Its like a really dull cyberpunk dystopia.