My newest pet peeve is “plant based”.
Can you imagine being handed some kind of unidentified meat patty and only being told that it’s “animal based” with absolutely no further context? What animal? What part?
For decades, people have made jokes about what goes into hot dogs or KFC having to change their name because what they serve is so genetically modified that it cannot legally be called "chicken", but we now have even more intentionally ambiguous food being cheerfully advertised as if that very ambiguity makes it healthy and wholesome.
I just got back from the grocery store where I saw "cheese alternative cheddar flavor blocks" in the produce section, and frankly I don't want to hear anybody make fun of good ol' spray cheese in a can ever again unless they make fun of vegans first.