SF poop-testing startup, once compared to Theranos, charged in $60M fraud scheme

A married pair of San Francisco entrepreneurs were indicted Thursday on multiple federal charges, the latest twist in the saga of a once trendy, now bankrupt fecal matter-testing startup.

Zachary Schulz Apte and Jessica Sunshine Richman, co-founders of defunct microbiome testing company uBiome, are accused of bilking their investors and health insurance providers, federal prosecutors said. They were indicted Thursday on multiple federal charges, including conspiracy to commit securities fraud, conspiracy to commit health care fraud and money laundering.

Their court appearances have not been scheduled, and it was not immediately clear if they had attorneys who could speak on their behalf.

Apte, 36, and Richman, 46, founded uBiome in 2012 as a direct-to-consumer service called “Gut Explorer.” Customers would submit a fecal sample that the company analyzed in a laboratory, comparing the consumer's microbiome to others' microbiomes, prosecutors said. The service cost less than $100 initially.

The company grew to include “clinical” tests of gut and vaginal microbiomes, which were aimed to be used by medical providers so uBiome could seek up to $3,000 in reimbursements from health insurance companies. The federal indictment states that uBiome sought upwards of $300 million in reimbursement claims from private and public health insurers between 2015 and 2019. The company was ultimately paid more than $35 million for tests that “were not validated and not medically necessary."

Apte and Richman met in San Francisco in 2012 through the California Institute for Quantitative Biosciences Garage, an incubator used by UCSF. Together, they founded uBiome and received funding from Silicon Valley investors like 8VC in San Francisco and Andreessen Horowitz in Menlo Park, which hold 22% and 10% stakes in uBiome, respectively, according to court documents.

For a time, they were the latest up-and-coming business determined to disrupt the medical testing industry. In 2018, Richman was even named an "innovator" winner in Goop's "The Greater goop Awards" and at its peak, uBiome was valued at $600 million.

Apte and Richman married in 2019, the year their startup began its death spiral. In May, the FBI raided their San Francisco offices and uBiome suspended all testing and put the pair on administrative leave. In October 2019, just a month after filing for bankruptcy, the company went into liquidation and shut down.

Much like the high-profile collapse of Elizabeth Holmes' Theranos blood-testing business, prosecutors allege Apte and Richman assured investors their medical tests were reliable when, in fact, they weren't. The couple "painted a false picture of uBiome as a rapidly growing company with a strong track record of reliable revenue through health insurance reimbursements for its tests. UBiome’s purported success in generating revenue, however, was a sham," the SEC wrote in a complaint.

The defendants are also accused of falsifying documents, lying and concealing facts about their billing model when asked by insurance providers, as well as misleading and defrauding their investors.


 
For a time, they were the latest up-and-coming business determined to disrupt the medical testing industry. In 2018, Richman was even named an "innovator" winner in Goop's "The Greater goop Awards" and at its peak, uBiome was valued at $600 million.
>endorsed by gwyneth paltrows goop meme
that alone should be a pretty big red flag for any potential investor. seriously, anybody who invests money into brainless retard meme companies like this 100% deserves losing it all.
 
"Jessica Sunshine Richman"

Maybe the dimensional merge actually happened and we just didn't notice? Because that's a cartoon character's name if I ever saw one, the fact she made millions selling defective poop-testing kits just confirms it.

>endorsed by gwyneth paltrows goop meme
that alone should be a pretty big red flag for any potential investor. seriously, anybody who invests money into brainless retard meme companies like this 100% deserves losing it all.

It's not a good sign when the people who endorse you as a genius also endorse the sale of actual "psychic vampire spray" to keep negative people from sucking out your "good vibes" ... among other quackery.
 
>endorsed by gwyneth paltrows goop meme
that alone should be a pretty big red flag for any potential investor. seriously, anybody who invests money into brainless retard meme companies like this 100% deserves losing it all.
D8F492F9-3052-4574-9523-FBC1D7236EE2.jpeg

if I didn’t know any better, her vagina candle scent looked like something out of GTA V.
 
>endorsed by gwyneth paltrows goop meme
that alone should be a pretty big red flag for any potential investor. seriously, anybody who invests money into brainless retard meme companies like this 100% deserves losing it all.
You'd be amazed though. A lot of big-time investors invested in Theranos even though some of the tests they promised their devices would be capable of were literally impossible to do with a portable system.
 
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If the .com experience taught us anything, it's that investors are some of the dumbest people on the planet and will throw money at anything that promises to do never-before-done things because the greedy scum just want in on the ground floor of the next Microsoft and never ever do their homework beyond "what's the most we can toss at this and not go insolvent if it bombs?"
 
You'd be amazed though. A lot of big-time investors invested in Theranos even though some of the tests they promised their devices would be capable of were literally impossible to do with a portable system.
You'd think rich people might know at least one doctor they could chat with.
 
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You'd think rich people might know at least one doctor they could chat with.
they had bunch of doctors fooled too. big promises and lots of buzzwords delivered by a charismatic presenter go a long way in high society circles where appearance is everything.

theranos too was a demonstration on how many rich and powerful people are actually shockingly naive. a lot of fools and a lot of money were parted before the whole thing blew up.
 
they had bunch of doctors fooled too. big promises and lots of buzzwords delivered by a charismatic presenter go a long way in high society circles where appearance is everything.

theranos too was a demonstration on how many rich and powerful people are actually shockingly naive. a lot of fools and a lot of money were parted before the whole thing blew up.
It's not just naive. It's that Holmes was so charismatic (despite trying to be a literal Steve Jobs clone) anyone that disagreed with her was removed, either from the company or just people's good graces in general.

Coldfusion had a great video on the topic.

 
It's not just naive. It's that Holmes was so charismatic (despite trying to be a literal Steve Jobs clone) anyone that disagreed with her was removed, either from the company or just people's good graces in general.

Coldfusion had a great video on the topic.

maybe naive is the wrong word. theranos following was really weird, i think many of these people engaged in willful suspension of disbelief. they heard holmes talk and it just made them turn off all critical thinking and go straight into "shut up and take my money" mode.
 
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maybe naive is the wrong word. theranos following was really weird, i think many of these people engaged in willful suspension of disbelief. they heard holmes talk and it just made them turn off all critical thinking and go straight into "shut up and take my money" mode.
That I would agree with. If she wasn't lying, then this probably would legit be the medical breakthrough of the century.

Problem is that it was literally impossible.
 
Imagine spending the rest of your life in prison because you decided to commit fraud with feces. Absolutely amazing!
 
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Silicon Valley typically deals with software, where I suppose that if you throw enough money at a problem, you have unlimited freedom for world-building unconstrained by anything but being able to produce the code; reality isn't quite as amenable. I guess a similar phenomenon exists in movie-making, where enough money spent in post-production can cover up any degree of incapacity or error in filming. This approach of faking-it-till-you-making it and overpromising, with the idea that technical challenges are ancillary to marketing ones, will inevitably lead to broken promises when you are dealing with hard physical constraints. Perhaps this is an over-charitable interpretation.

You'd think rich people might know at least one doctor they could chat with.
This really isn't in the purview of the average (or overwhelming majority) of MDs. Medicine isn't science; nor should it be (an inadequate model is worse than none + an evidence-based but ignorant approach of what works and what doesn't). This was really hammered home to me a year ago with people vainly trying to explain plausible mechanisms for hydrochloroquine ... what good did that do anyone, when it just doesn't work anyway? Lots of other examples of commonly-prescribed or used drugs that aren't understood, e.g. antidepressants, alcohol, etc.
 
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There really isnt much of a reason to test gut micro biome. You will know if you have issues and it's easier to just buy Visbiome and take it than make some "personalized" micro biome. There is even scientific research backing Visbiome and they don't hide their bacterial mix.
A common thread with these seems to be the reliance on some scientific truth as the foundation of lies. The Goop approval was just confirmation this was geared toward ignorant upper middle class and higher women who are easily sold narcissistic bullshit by the celebrities they worship.
 
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