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CareercowNathen Mazri / Ayman El-Masri / Garfield Eats Guy / Nathfield - “Entergaging” 29 year old Schizophrenic Arab using daddy's money to buy fame. Recently created his own Garfield version of Sonichu
These Arab businessmen always end up with absolutely insane manchildren or whoring daughters who piss away money like it's nothing. If my son started a Garfield themed restaurant I'd toss him off the roof myself.
Great thread, can't wait to see what he does next.
Arabs have a whole ancient cycle of this shit. The 1st generation is made up of conquering warlords, the 2nd generation coasts a bit but keep a good understanding of what the fuck just happened and the 3rd generation shit's the bed and gets conquered.
My hypothesis is that his Dad forces him to pretend to work so that when his golf friends are all talking about their kids, he can say “my son just started a new company.”
I don’t think he actually expects anything to come out of his man child, but to a billionaire investment banker, a few million on vanity projects had to be cheaper than being the laughing stock of the social circle
Warner is currently caught up in a multi-billion dollar disaster merger with AT&T(coincidentally the second time a major tech company had a disastrous merger with the Warner ) and they’re currently selling most of it to Discovery
If approved by regulators, the deal effectively reverses AT&T's years-long plan to combine content and distribution in a vertically integrated company.
www.cnbc.com
I can totally see AT&T licensing Scooby exclusively in Canada to the son of a gulf rich investment banker just to make some of that money back
Canada, especially Toronto has the most retarded startup companies and businesses I've seen from all over the world. Business men in Toronto are so incompetent and full of shit that it is worth making a thread on shitty Canadian businesses alone. I've been eying on this one in particular.
Good op, can't wait to see more of these dumb marketing schemes and businesses pop up here.
This thread is amazing. Kudos to you @LiquidKid, I knew that Mazri was a nut but you went above and beyond to prove it. I am pretty sure this guy is already a lolcow for Canadian entrepreneurs.
I can write a bit about Arabiolosis, as I tried to read it a couple of times. Lemme save you time, it is nothing but Nathen's brainfarts. It reads like the hypothetical cornerstone of a cult since it is half his achievements and half his philosophy. Despite being an Arab national, Nathen's takes on the sociopolitical region are as basic as those of your average Twitter user. The documentary in the OP is on the same yeast.
Mazri is like a real-life David Brent but far more abrasive.
But it was on February 25th when Quinton decided to become a fanvestor for $100 (A) in coupons for a restaurant that was already failing and was never officially making the leap to the States. Even then Nathen was just easily hyping people for nothing.
You may have already picked up a pattern here. Quinton was, for some reason, overly invested with the brand and was gullible enough to be Mazri's primary asset. Of course, playing chess with just one pawn far away from the other end of the board is pretty useless. Quinton is the biggest Garfield-related youtube, but that amounts to being a tuna inside a small fish tank.
On April 24th, Mazri held a Zoom call meeting that included fanvestors and influencers close to the brand. If you know anything about Quinton, you know he really likes when people make him feel important, so is not a stretch to say Nathen appealed to his ego with the "entergaging" thing in order to squeeze pennies out of him and his fanbase to keep the restaurant alive. The meeting also included Flowergothic, who got a thread here discussing if she was trans or not.
The next thing that happened is the pinnacle of these knuckleheads business relationship: #Sandgate.
For those of you who touch grass often, the story goes like this:
Garfield Eats has a bunch of giant Garfield plushies from the premiere of A Tale of Two Kitties and were planning on starting auctions to get funds for local Children's Hospitals. Quinton gets on early, buying one for $300 (which probably never went to charity) but the delivery is messed up by someone and he receives two bags of playground sand. Quinton gets mad about this and starts throwing shade at Garfield Eats and UPS (who were asking him for an additional $900 he asked his fanbase if he should pay). This leads to a press release by Garfield Eats, who get their hands directly for much-needed good PR. This was happening at the peak of the BLM protests and Q admitted he didn't give them any money.
Quinton got Saltydkdan and Jack Saint to tweet about it but got sad that his own tweets didn't receive as much attention. He also appeared on Asterios' podcast to talk about the matter, there he proceeds to defend Nathen because at that point everyone believed he was being scammed. Quinton kept repeating the mantra that Nathen told him because he bought on them being partners.
The other day I was alerted to the existence of a truly surreal individual. And while he's been mentioned on the site a few times, shockingly no proper thread had been written. So with the help of @glossdrop I took it upon myself to compile information.
Let me introduce you to Nathen Mazri, real name Ayman El-Masri, Born in Dubai in 1992, Nathen studied marketing at Concordia University in Quebec before immediately returning to Dubai for work in 2008 where he quickly found positions as either a marketing director or a board member for various businesses. In 2011 he founded the Marketing firm A3 Communications which he allegedly sold in 2013.
While it's just a footnote in the greater picture, A3 is where we see the first issue with Nathen. You see, a quick google search will bring up a company called A3 Communications that is headquartered in Colombia, South Carolina. That is not the same A3, that's a legitimate company. Nathen's A3 communications was in Dubai, and as far as I can tell, no paper trail of it exists outside of Nathen approved resources save for one bare bones LinkedIn page that has a dead link to a potential website.
This page has no posts, no employees, and only 25 followers yet Nathen wants us to believe that this was a highly successful company that he sold within a few years as he proudly states in his LinkedIn bio:
"He finally sold his ad agency A3 Communications with blue chip accounts with ad spendings of $10million yearly at age 24 years old to a prominent young Saudi entrepreneur part of a renowned family known for drilling water in the 1950s."
Nathen would then attempt to be pass on his "business expertise" by publishing the confusingly titled "Arabiolosis" in February 2016.
The book was published by Author House. If you're not familiar with this excellent company, I don't blame you. They're a self publishing firm that works with a "print on demand" business model. Translation? They print vanity books for people who want to pretend that they're interesting enough to have their own book. In fact, despite it being available on both Barnes & Noble and Amazon, even reviews of this book are hard to come by.
It's available on kindle, but I both don't know how to remove that DRM, and I don't want to give him $10. If someone here would like to bite that bullet to see if there's anything exceptional inside, let me know.
So now we have a Dubai marketing firm of questionable existence and a self published vanity book. But that can't be all that makes this guy interesting right? Of course not! Buckle up, because this was just the preface.
Nathen's true call to fame came in 2017 when he opened Garfield Eats. What is Garfield Eats? Why it's truly a brilliant business concept.
Nathen spent who knows how much money to secure the rights to use Garfield, the most relevant comicbook character ever, as the branding for a Uber Eats based fast food restaurant, exclusively in Dubai and Canada. Two regions famous for being the epicenter of the Garfield fandom.
"But wait!" you say, that restaurant's name isn't Garfield Eats, it's "Love Me, Feed Me, Don't Leave Me." Sorry to burst your bubble, but that tacky, nonsensical comic sans sentence that takes up nearly the entire building face is not the name. It's the tagline! Notice that tiny emblem to the left? Yeah, that's the logo. Why he'd make a novelty restaurant's logo the smallest thing on the building is anyone's guess. But just look at that food! They serve a Garfield shaped pizza!
What the pizza actually looks like View attachment 2196890
Yum! Totally not deformed pizza. That bit to the left that looks like a rat gnawed on the crust really sells it.
If that didn't horrify you, this jingle certainly will. Listen at your own risk!
We've even got a bizarre 18 minute documentary to understand why Nathen is a genius and why Garfield Eats is the greatest concept of all time. Oddly though, this documentary features a different, but equally terrible jingle.
As you see, fairly basic. Pizza, spaghetti, salad, and lasagna. Basic Italian restaurant stuff, but to be fair you can't have a Garfield themed eatery without lasagna. Speaking of that Lasagna though
Another aspect of the "business model" is selling frozen lasagna directly to consumers in Ontario, and only in Ontario. As you can see here these sell for $17 CAD, roughly $14 USD. A brave soul on twitter ordered this lasagna and the results were utterly terrifying.
So Garfield Eats, the "Entergaging" restaurant idea, was an utter failure. Who would have guessed? But don't worry, as hinted in this bizarre 50 questions video, Nathen has a new business idea.
Ignoring the fact that he's super cringe and trying to seem cool in this video, he mentions a few important things in this video. First is his new company egeez which he glosses over because there's truly nothing to say about it, the others are his father and Scooby-Doo. Let's ignore his father for a moment and look at his new business: Scooby-Doo Eats.
Once again located exclusively in Canada, Scooby-Doo Eats is not a restaurant. This time it's strictly a frozen food brand intended for super markets and online orders. Nathen announced this via a nearly 35 minute long video that's just as baffling as the Garfield one. Seriously, it gets weirder and weirder as it goes on.
Scooby-Doo Eats features three "delicious" items. $15 for 4 frozen Hamburgers, $10 for 6 frozen hot dogs, and a currently out of stock frozen lasagna...wait a minute, lasagna? For Scoobyy-Doo? Gee, it almost looks like he just repackaged the failed left over Garfield lasagna. That wouldn't be the case, right?
Now with Scooby-Doo eats being so fresh, we don't have a ton of info on the business itself yet, but Nathen's behavior on social media related to it has been a source of exceptional content.
An interesting aspect of Nathen is his self described "explicit" TikTok account where he shouts in Arabic. Now I don't speak Arabic, but I do happen to have a friend in Kuwait who was able to translate two of his clips.
First was this one where someone asked why he's pretending to be Canadian:
My friend described his accent as "unusually hard to understand" and said "It's easy to think he's spouting nonsense" but explained this rant sounding something like:
"You son of a bitch, are you a jealous you dollar lover? Canada is also my home so don't be jealous. I'll put you on a donkey and take you to Palestine"
" Arab leaders fuck you, you sons of bitches! You think god will be pleased with you sitting in that chair doing noting? Take this middle finger and go do something! Fuck you bitch!"
Again, this is the man behind the Garfield restaurant and the Scooby-Doo frozen food brand. Both of these were uploaded in May of 2021 by the way. There were not old videos.
Now that we have covered Nathen's businesses and behavior online, we need to briefly go over the real source of his money. Surprisingly, he is not a major success. But his father his.
Meet Hayssam El Masri, a senior executive at a Dubai based Investment Banking firm.
Besides managing billion dollar construction projects and businesses, Hayassam also runs a capital firm that manages Canadian food and beverage companies in the gulf states. You read that right, almost all of Nathen's connections and business plans were only made possible because of his billionaire father. In fact, a quick glance at Nathen's LinkedIn shows a bunch of short lived "executive" and "board member" positions and empty reviews from places all connected to his father. It's almost as if his entire life is a sham his father purchased.
Which brings this OP to a conclusion. Nathen is a lot of things. A failed author. A failed actor. A failed business man. A tiktok schitzo. A twitter mad man. A instagram nutjob, an attention whore, and more importantly, an moron who was literally born into Arab fortune and couldn't come up with a better business scheme than a Garfield themed restaurant.
Imagine getting a passport just to go to Canada of all places just so you can eat at a shitty themed restaurant based on a comic strip that hasn’t been relevant for thirty years.
This thread is amazing. Kudos to you @LiquidKid, I knew that Mazri was a nut but you went above and beyond to prove it. I am pretty sure this guy is already a lolcow for Canadian entrepreneurs.
I will never make another joke about Sonic fans ever again. Ironic trendy hipster Garfield fans are by far the most lunatic "fandom" to ever walk the fucking earth.
As a person that loved reading Garfield comics back in my day, it’s just bothersome to see it being used a political agitprop as an excuse to sell undercooked pizza and badly disguised lasagna.
Aww. I am disappointed his restaurant closed, I wanted to try those awful looking pizzas. If he had hired competent people to manage it he could have turned his shop into one of those cute themed cafes that are all over Asia.
Are those mini comics at the bottom of the stinky lasagna bags exclusive to Garfield Eats? If so, I'd love to see how they differ from normal Garfield comics.
Aww. I am disappointed his restaurant closed, I wanted to try those awful looking pizzas. If he had hired competent people to manage it he could have turned his shop into one of those cute themed cafes that are all over Asia.
Are those mini comics at the bottom of the stinky lasagna bags exclusive to Garfield Eats? If so, I'd love to see how they differ from normal Garfield comics.
The cafes in Asia work because they’re in small locations, owned by major companies, and use highly popular brands.
Garfield is well past its prime marketability phase, and newspaper comic fans in Canada aren’t a big enough market to support a full restaurant.
The themed cafes in Asia also have highly artistic food that’s designed for photos, that wasn’t the case here. I can’t see how this could have ever worked anywhere outside of a theme park.
On another note, Mazri had this drawn for a podcast appearance because I guess he really wants Zoomers to like him
The cafes in Asia work because they’re in small locations, owned by major companies, and use highly popular brands.
Garfield is well passed its prime marketability phase, and newspaper comic fans in Canada aren’t a big enough market to support a full restaurant.
The themes cafes in Asia also have highly artistic food that’s designed for photos, that’s not the case here. I can’t see how this could have ever worked anywhere outside of a theme park.
On another note, Mazri had this drawn for a podcast appearance because I guess he really wants Zoomers to like him
There's plenty of cafes themed after properties that are well past their prime ( like the F.R.I.E.N.D.S cafe in Beijing) and Nathen's Garfield shaped pizzas seem like an attempt at making artsy food. With his daddy's money he could have created a decent restaurant, no doubt.
I love how he had himself drawn as a Chad stereotype, lmao.
There's plenty of cafes themed after properties that are well past their prime ( like the F.R.I.E.N.D.S cafe in Beijing) and Nathen's Garfield shaped pizzas seem like an attempt at making artsy food. With his daddy's money he could have created a decent restaurant, no doubt.
I love how he had himself drawn as a Chad stereotype, lmao.
It’s the dad from Friday Night Funkin. At least he didn’t have himself drawn as the otome game guy.
(Took this from google. Actual game obviously doesn’t have right game bars, or vegeta. It’s a basic DDR style rhythm game)
